Promoting products on Trendyol:

Welcome to the world of Trendyol, one of the most popular shopping platforms in Turkey that attracts millions of users every day! If you want to stand out among the many stores and products presented on this platform, advertising will be your true ally. Let's find out how to effectively advertise your products on Trendyol and increase your brand awareness!

Why do you need to participate in advertising campaigns on Trendyol?

1. Increase product visibility: Participating in promotions allows the seller's products to get more attention from potential buyers. On a platform with a huge number of offers, it's important to stand out, and advertising helps make that happen.

2. Reach new audiences: Promotions allow you to reach new audiences who may not know about your brand or products. This is especially true for new sellers who are just starting their journey on the platform.

3. Increase conversions: Advertising can significantly increase conversion rates. When products are prominently displayed or offered at a discount, the likelihood of a purchase increases.

4. Building brand image: Participating in promotions and advertising campaigns helps build a positive brand image. Sellers who actively participate in the Trendyol Marketplace are perceived as more trustworthy and professional.

5. Performance Analysis: Trendyol provides analytics tools that allow you to track the results of your campaigns. Sellers can see which promotions are performing better and adapt their strategies in the future. You can also measure effectiveness with the Restatos program - sales for a selected period and the growth or decline in demand will be a great indicator of the effectiveness of an advertising campaign.

How to advertise a product on Trendyol?

The first step to successful advertising is the easiest! All you need to do is register your store on Trendyol and become a seller. Fortunately, it's free of charge. All you need to do is allocate a budget for advertising, which will later be deducted from your account.

1. Create ads: Go to your Trendyol ad control panel. Select the type of ad you want to place and fill in the required fields: specify a daily or total budget, date range and ad title.

2. Select products: You will then be able to choose one or more of your products to advertise. Trendyol will offer you recommendations on the best products to promote using its algorithms. Sometimes these recommendations are useful and, sometimes, you should follow your own decisions based on analyzing the current market situation.

3. Ad Status: On the ad status page you will be able to track its current status (pending, running, stopped, etc.) and make changes if necessary. It is also possible to upload information about the ad in Excel format.

How much does it cost to advertise on Trendyol?

One of the advantages of Trendyol is that you can set your own advertising budget. The minimum amount is 20 Turkish Lira per day and the maximum is 1000 TL. You can also choose the cost per click: from 0.24 to 1.87 TL, but the recommended price is around 0.56. If you decide to extend your advertising campaign for more than a week - Trendyol can offer you a discount.

How to create a promotion on Trendyol?

Participating in promotions is another way to increase your visibility and sales. In the Promotions section of your store dashboard, you can:

- View existing promotions;

- create a new campaign by specifying the type, information, volume and discount criteria.

For example, Trendyol has now launched a Free Shipping promotion. Products marked with this sign attract more attention from customers. This is a great way to increase sales!

How to top up my Trendyol account?

To manage your ad budget, go to the Ads panel. In the top right corner, you will see an Ads Balance button. Click on the Plus sign to transfer funds to your ad balance or use the money you earn from sales. Keep in mind that your account must have been open for at least a month to activate this section. But, there is some good news! For the first month, the marketplace itself helps newcomers to promote themselves on Trendyol and offers new products to its customers.

Effectiveness of advertising campaigns

So, you've run your first advertising campaign. Congratulations! This is a big step in building a successful business on Trendyol. Now you need to analyze your work. You can evaluate the effectiveness of your Trendyol advertising campaigns by several criteria:

1. Sales growth: One of the most obvious indicators of effectiveness is an increase in sales. Sellers who actively participate in promotions often see an increase in revenue.

2. Improved search engine positions: On marketplaces, products with high interaction (clicks, purchases) have better positions in search results. Thus, advertising not only increases sales but also contributes to long-term success. You can evaluate the positions of your products on Trendyol using the Category Position analytics from Restatos. This and dozens of other tools will help you sell better.

3. Reducing the cost of customer acquisition: Effective advertising campaigns can reduce the cost of acquiring a new customer, making the business more profitable.

4. Increased traffic: Advertising campaigns lead to increased traffic to product pages. This means more people see your offers, which in turn increases the likelihood of purchase.

Marketplaces in Turkey offer many opportunities to promote your products and increase sales. With simple steps to create an advertisement, you can stand out among your competitors and attract the attention of your customers. Don't miss the chance to make your business successful with Trendyol and Restatos!