What to sell in the fall on Trendyol?

Autumn in Turkey is the time when nature changes its colors and the market begins to actively respond to changes in consumer preferences. For sellers on marketplaces, this period is one of the most profitable, as it is in the fall months that they can achieve a significant increase in revenue. In this article, we will look at what is worth selling in autumn in Turkey, as well as analyze the reasons why this season becomes especially hot for trade.

Reasons for high activity on marketplaces in the fall:

1. New fashion collections: In the fall, many brands launch their new collections of clothing and accessories. According to Fashion Retail research, about 60% of shoppers in Turkey update their closet during this period. This creates demand for new products and boosts sales.

2. The end of the vacation season: With the end of summer vacations, people return to their usual rhythm of life. According to statistics, about 70% of Turkish consumers start actively shopping from mid-September, even though it is still summer weather outside.

3. Sale Period: November is the month of the biggest sales such as Black Friday and November 11. Every year, sales in Turkey during these days will increase compared to the previous year.

Goods worth selling in fall in Turkey

1. Clothes and shoes

Fall is the time when people start looking for warm clothes and shoes. According to a study by the Turkish Statistical Institute, clothing sales increase by 30-40% during the fall season.

What do we sell?

- Jackets and coats: Sales of outerwear can increase by up to 50% in September and October. Jackets in the price segment of 929 - 1,050 liras and 65 - 399 liras are the most popular with buyers.

- Sweaters, sweatshirts and cardigans: In the fall period people want to insulate themselves with quality, this category of goods is in 100% demand. According to our research with Restatos - the highest demand is for cardigans and sweaters with an above-average price, as well as in the medium price segment.

When working with this category of customers, it is important for the seller to pay attention to fashion trends, popular colors and styles. For example, last year peach, red and crimson, as well as yellow shades were popular.

2. Home Goods

As the cold weather approaches, people spend more time at home and want to make it more cozy. Therefore, many people start preparing their homes for winter, which opens up opportunities for selling home goods on Trendyol.

There are no particular difficulties with this group of buyers - they want beautiful and high-quality items, and they don't go for well-known brands. Beginning sellers will find it easy to work in this segment: the key success factors are positive feedback, quick customer feedback and professional, eye-catching photos that help answer basic questions and address customers' needs.

How to design a product card to make clients want to buy it read here.

Don't forget to pay attention to packaging - home goods are often purchased as gifts.

For inspiration and original ideas, check out Pinterest and the pages of popular interior bloggers. In the future, you can discuss the possibility of advertising cooperation with them.

What we sell?

- Warm plaids and pillows: Prices for quality plaids start from 200 liras, but can reach up to 2000 liras. It all depends on the quality of the product and the number of competitors. With the Restatos plugin, we can see brief statistics about sales and stock directly on Trendyol website.

- Kitchenware: During the fall season, people spend more time at home and cook for their family and friends.

- Pajamas and house shoes. In winter, many houses in Turkey are quite cold and the floor is tiled. it remains only to insulate and wear cozy house shoes.

3. Cosmetics and grooming

With the onset of cold weather, there is a growing interest in grooming products, as the skin requires special attention.

What do we sell?

- Moisturizing creams and serums. Not only women, but also men choose to take care of themselves during the cooler seasons.

- Autumn fragrances. Demand for perfumes can increase by 25% in anticipation of the holidays.

4. Goods for the garden

Autumn is the time of harvesting and preparing the garden for winter. The demand for goods for the countryside also increases.

What do we sell?

- Tools for harvesting. Rakes, tools for cleaning leaves and pruning trees, protective greenhouses.

- Fertilizers and plant protection products.

5. Gifts and souvenirs

Despite the fact that New Year is not widely celebrated in Turkey, holiday goods are popular. We should not forget about the Halloween holiday, which is adored by all children.

What do we sell?

- Gift sets. In anticipation of the holidays, the demand for such goods can grow by 25%. The average price of a gift set is from 200 to 500 liras.

- Decorations for the holidays - garlands, Christmas trees, costumes and fun pranks.

How to choose a product that is profitable to sell in the fall on Trendyol?

Seasonal goods are a complex category, where in just 3-4 months you can either make an annual profit or be left with illiquidity. To avoid losses, you need to be able to anticipate demand and sell your merchandise in a timely manner. It is important not only to know what to sell, but also when.

Already at the preparation stage it is worth connecting third-party analytical services. They will help you determine what goods will be in demand in the fall on marketplaces. With their help, you can find out when demand begins, peaks and decreases. These tools will also tell you what promotions to participate in to increase sales, how much goods to purchase and at what price to sell them. The right approach to analytics will help minimize risks and increase profits.

If you are not sure about the product - it is better to test and start sales with a small batch. If you buy too much, you may not have time to sell off the leftovers. Then you will have to either freeze the goods, or sell them with large discounts. And it is not certain that you will be able to sell everything, especially if the demand for the goods is short-term.

You can assess the demand for a product using Restatos tools. To begin with, conduct market research, then, having decided on a direction, study a particular category and the goods in it. We can already see how successful the sellers in a particular niche have been and how many products have been sold.

With the arrival of fall, new sales opportunities open up on marketplaces.

Understanding consumer trends and adapting your assortment to seasonal changes can greatly increase your chances of success. With the product categories described above and their potential increase in sales, sellers on Trendyol can effectively utilize this period to increase their revenue. Remember to analyze sales data and market trends to stay competitive.