How to find low-competition products on Trendyol:

Think it's pointless to go to marketplaces when the number of sellers is skyrocketing? Don't jump to conclusions! In fact, you can find your unique niche where the competition is not so high and sell successfully.

Why should you look for a niche with low competition?

It's simple: the fewer sellers there are in an area, the bigger percentage of revenue you can keep for yourself. But that doesn't mean that low competition is always a good thing. It is important to find a balance between supply and demand. Sometimes a product may not sell simply because no one knows about it.

Of course, you can choose a popular niche like clothing. But be prepared to have to invest a lot of money in advertising to stand out in the search engine. When it comes to niches with low competition, you will have a better chance to stand out without spending a lot of money.

How to find a niche with low competition?

Analyze the market to find free categories. Here are some simple ways to do this:

Manual monitoring.This method involves collecting basic data: total number of cards, number of sellers and offers from them. However, it is not the most efficient method as it is time-consuming and revenue information is not available.

Third-party analytics. This is where Restatos comes to the rescue! Thanks to our tools and metrics, you can perform quality analysis and learn everything you need to become a successful trader.

How do we do it at Restatos?

When you start researching a market, it is important to keep a close eye on some key metrics that can significantly impact your success on the platform. Each of these metrics provides valuable insight into the state of the niche and helps you make informed choices about a product with high potential and low competition.

Understanding how these metrics interact with each other will help you avoid common mistakes and identify the most profitable areas for sales. Let's take a closer look at what you should pay attention to.

Number of products sold

Be careful if there are a lot of products in a category but only a few of them are actually selling. This could indicate that there is too much competition or that products are not in demand. Successful products should have a visible sales/total ratio.

In Restatos, you can see how many products there are in a category, how many of them are selling, and what the percentage of products that are selling is.

Number of vendors

Find out how many sellers offer similar products. For example, the Men's Accessories category has 8,413 active sellers, while the Men's Coats category has only 2,251 sellers. Conclusion: It will be easier to compete in the Coat niche.

Percentage of sales staff making sales

Look at how many of all salespeople actually make sales. This will help you measure how many potential competitors are successful. For example, in a niche with men's products, salespeople are doing well - the success rate is over 60%.

Revenue volume and the presence of monopolists

This indicator shows the overall financial picture in a niche. If a seller has a significant market share, it can make it difficult for a newcomer to compete. An equal income distribution is a good sign.

Number of sales per salesperson

Look at how many sales a salesperson makes on average. If there is a lot of competition and sales are very low, this could be a bad choice. Restatos has a Vendors section that provides detailed analysis about each vendor in each category.

You don't have to search all niches. Restatos has a Market Research tool that allows you to filter by basic parameters, for example, the percentage of products with sales at least 40% and the percentage of sellers with active sales at least 50%.

Restatos is a powerful tool that will not decide for you, but will certainly provide valuable tips on what aspects you should pay attention to when choosing a product.

Your own decision determines the success of your entire business and that is why it is important to carefully analyze different niches to identify the most promising ones. When you take the time to do research you will not only choose the right products, but also significantly increase your income, making your business more profitable and sustainable.