Mascara or cream?

In 2024, Trendyol remains one of the most popular marketplaces in Turkey and beyond. This is a great opportunity for cosmetics retailers to start selling online or expand their existing audience and increase sales. However, which cosmetics - decorative or care - are better to sell on Trendyol in 2024? Let's break it down.

In Turkey, the revenue generated in the cosmetics market is projected to reach USD 1.27 billion by the end of 2024.

First, let's take a look at the current trends in the beauty industry. Every year, consumers are increasingly paying attention not only to the appearance but also to the composition of products. According to Statista, Turkey has seen a surge in demand for natural cosmetics as consumers favor eco-friendly beauty products.

Care cosmetics such as facial skin care, hair care and body care products are becoming more and more in demand. It is worth noting that consumers are increasingly interested in natural and organic products, which makes care cosmetics even more attractive to customers.

In 2024, Restatos was approached by a local cosmetics store for help. The company was founded in 2015 and was dedicated to producing natural care cosmetics. Despite a quality product, the company was struggling with sales and was unable to expand into new markets.

With the help of Restatos, the seller analyzed the market and found that Trendyol customers are increasingly interested in natural and organic products. He also discovered that the Trendyol platform was one of the most popular online stores in Turkey, offering a wide range of beauty products.

The seller developed a promotion strategy on Trendyol that included daily category analysis with Restatos, price optimization, creating an attractive product card design and developing an effective advertising campaign.

The results were impressive. The client's products became popular on Trendyol in the care cosmetics category, and the products received many positive reviews from customers. Thanks to analytics from Restatos, the seller was finally able to enter the online market and expand its audience.

On the other hand, decorative cosmetics are popular, especially among young people. Makeup trends are constantly changing, and consumers are looking for new products to create a fashionable look. Thus, decorative cosmetics can be a good choice for sale on Trendyol.

Restatos sales expert Yaroslav says:

Let's compare two such popular products as mascara and face cream. Which product looks more successful? The revenue in the Mascara category is 25,266,524 TL and the success rate of the sellers is almost 58%. The revenue in the Face Cream category is 81,551,293 TL and the percentage of sellers with sales is 57%. As we can see - the success rate in both cases is quite outstanding, but the revenue in the Creams category is higher.

Experienced sellers may consider selling both care and decorative cosmetics on Trendyol. Using data on consumer purchases and preferences, sellers with experience can customize their product mix to meet market demands and offer a wide variety of products to meet different customer needs.

Choosing between grooming and decorative cosmetics to sell on Trendyol depends on your experience in the beauty industry, as well as the preferences of your target audience. If you're already in the care cosmetics business and you're thinking of expanding - we recommend starting small. Introduce a few new decorative products into your range and see how your customers respond. If the response is positive, go for it!

Regardless of the choice, it is important to conduct a qualitative analysis of the category, study competitors and ensure attractive presentation of products. You can easily and quickly gather statistical data with the Restatos program. We are constantly working on the quality of the information we provide to make sellers feel comfortable on Trendyol. With Restatos success is assured.