Trendyol Product Descriptions:

Being successful in the e-commerce world is no longer limited to opening a store. Especially on Trendyol, one of Turkey's largest online marketplaces, optimizing your product descriptions and using the right keywords has become one of the most important steps on the road to success. E-tailers have to adopt a strategic approach to promote their products in the right way and increase visibility. At the center of this strategy lies keywords.

The Importance of Keywords on Trendyol

In a big marketplace like Trendyol, you need to highlight your products with the right keywords to stand out among thousands of sellers. Potential customers reach products through the keywords they type in the search bar. At this point, data analysis and determining the right strategy are vital for sellers. At this point, analyses made with the help of special analytical software for Trendyol data come to the rescue. Keywords used in product descriptions not only help you appear higher in search results, but also attract the attention of your target audience and increase your sales.

There are a few critical points that e-sellers on Trendyol should pay attention to:

1. Keyword Research:You should do research to find the most popular keywords that describe your product.

2. Category Analysis:Trendyol category analysis is necessary to see in which categories more sales are made. With the right category and the right words, the likelihood of selling your product multiplies, and it is appropriate to use analytical programs for this purpose. This seems to be the case with Restatos.

3. Competitor Tracking: Keeping track of the keywords and strategies your competitors are using can put you one step ahead.

Restatos' New Tool: Search Expressions

This is where Restatos comes into play. Restatos, which offers a great advantage to sellers in Trendyol data analytics, makes it much easier for sellers with its newly developed Search Phrases tool. This tool helps you identify the right keywords by providing you with the most searched keywords on Trendyol and their rotation frequency.

This tool helps sellers strengthen their online sales strategies and find more efficient ways to make money online. Especially when doing Trendyol Market Analysis, it is a great advantage to understand which products and keywords are more in demand. It has never been easier to make money online by setting the right strategy on Restatos.

Let's see which keywords are used by sellers in the Health category on Trendyol.

Driving Sales with Keywords

In the world of e-commerce, it is not enough to just write a product description. You should use keywords that will highlight your product. For example, if you sell “waterproof phone case” in your product description, you should include alternative keywords such as “Trendyol waterproof phone case”, “best phone case” instead of using only these words.

Here are some factors to consider when determining keywords:

1. Search Volume: Analyze how often the word is searched.

2. Level of Competition: Words targeted by too many sellers can be difficult to stand out.

3. User Intent: Which words are customers using to find the product they are looking for? To understand these words, you can analyze user feedback.

In the image below, we can see that users are labeling this mascara as a powerful eyelash extender. Why not analyze such a search query?

How to write the perfect text for a product card on Trendyol?

1. Highlight the key benefits of the product in the first few lines. Start with unique features that set your product apart from its competitors. For example, if it is an electronic product, mention unique technologies or special features that enhance the user experience.

2. Use specific information. “Instead of general statements such as 'high quality', state what that quality is: 'The material is 100% organic cotton, does not fade after 50 washes'.

3. Describe scenarios where the product is used. Show how the product solves specific customer problems or improves their lives. This will help the customer visualize the product in everyday use: “Perfect for outdoor activities and everyday wear in the city.”

By the way, in Restatos you can see how your competitors' product descriptions have changed and analyze why this is happening.

4. Emphasize social proof. If a product has positive reviews or high ratings, mention this in the text. For example: “More than 500 positive reviews on the platform confirm its reliability.”

5. Use the language of benefits, not just features. Explain how a product feature improves the customer's life: “Lightweight device - less fatigue when using for long periods”.

As a result, if you want to create a successful e-sales strategy on Trendyol, you have to find the right keywords and use them effectively. When selling online on Trendyol, the attention you pay to product descriptions and pricing directly affects your earnings. With the right data analysis and tools, it becomes possible to highlight your products and make money online.

Restatos' Search Phrases tool will be your biggest assistant in this process. Take data analysis seriously and your sales on Trendyol will reach great heights. Keep selling with Restatos!