All the best - for children

Selling baby products on Trendyol Marketplace in Turkey is a lucrative and promising business opportunity. There are several reasons why Turkey is an attractive market for selling baby products and why Trendyol Marketplace can be a great platform for it.

Firstly, Turkey is one of the world leaders in the production of children's goods. The country has a strong industry in children's clothing, footwear, toys, baby products and other baby care products. In 2023, exports of children's goods from Turkey amounted to 77 million dollars, which indicates the significant production volume and potential of this industry.

Let's take a look at a popular category on Trendyol - children's clothing. In the last month alone, it brought 109,173,565 TL to its sellers.

Secondly, in Turkey it is easy to find an interesting supplier of children's goods for sale on the marketplace and conclude an exclusive contract with him. For example, factories such as WOWO kids, Vauva, Coppa kids, etc., are popular with sellers.

Thanks to a wide range of suppliers, sellers can find the best conditions for the purchase of goods and establish favorable partnerships.

Thirdly, Trendyol allows sellers to create their own brands and collections of children's goods. This opens up a wide range of opportunities to develop their own brand and attract the attention of consumers. The Marketplace also provides powerful tools for marketing and product promotion, which helps increase sales.

Baby products, like other categories on Trendyol, require a quality product card. How to do it well, read here.

Of course, the people of Turkey adore their children, and this is reflected in their consumer behavior. According to NielsenIQ analytics company, online sales of baby products in Turkey continue to grow, attracting more and more shoppers. Currently, about 35% of all sales of children's products in Turkey are online purchases.

In particular, a product category such as baby care accounts for 52% of all baby product sales. Another popular category is baby food, which accounts for 22% of all sales.

However, there are some nuances to this category on Trendyol. Shoppers have started to shift to more budget-friendly products and look for cheaper analogs or abandon certain product categories. For example, the trend towards eco-friendliness, carries with it the trend of preparing food for their children on their own instead of buying fruit and vegetable purees. Some also favor purchasing expensive car seats or hand-me-down toys.

There is a growing interest among consumers to own brands. Many retailers are beginning to develop their own brands. However, consumers are often conservative in their choice of baby products and do not want to experiment with new brands. If one brand is already suitable for a child (for example, diapers or shampoos), parents are more likely to buy it.

Despite these nuances, Restatos experts still recommend sellers to enter marketplaces with products for children: the average success rate in this category on Trendyol is more than 50%. That is, there is a high probability of successful sales and high earnings.

So, if you've made the decision to sell baby products on Trendyol, Turkey's largest marketplace, you should know these 5 facts:

1. Children's clothes and shoes are the most attractive subcategory for Trendyol customers.

2. The category is huge - it includes absolutely everything related to children from 0 to 18 years old. From diapers and baby food to prom suits.

3. The most common reason for parents to check out Trendyol is to update their growing child's closet. On average, new clothes for young children are bought every 3-4 months.

4. When choosing items for sale on Trendyol, you should not only rely on your own desire, but also on statistical data. For example, Restatos provides data on more than 30 indicators and allows you to understand exactly which niche will lead to success.

5. Don't chase fast fashion. Product trends are fleeting. If you don't sell out quickly or, on the contrary, if your products are swept off the shelves, you run the risk of going under. Give preference to products that are popular at any time of year.

What else can you sell in the category of products for children? We can offer several interesting options:

1. Goods for school: backpacks, pencil cases, covers, globes, products for creativity and much more.

2. Products for babies: diapers, teethers, bottles, developmental mats, toys, discharge kits and bathtubs for bathing.

3. Baby cosmetics: products for toddlers, products for teens, gels, shampoos, deodorants and lotions.

4. Children's electronics: electric toothbrushes, bluetooth speakers, desk lamps, cell phones, smart watches and baby monitors. Often, in this category you can find unexpected items: steamers can also be included in the category of products for children, as they are used in the preparation of children's food.

5. Children's furniture: tables and chairs for children, dressers, cribs, changing tables and other products for babies.

With the growing interest in online shopping for baby products, many sellers are starting to develop their online sales on Trendyol and create specialized stores for children. This allows them to attract new customers and retain existing ones.

In general, the love of Turkish residents for their children stimulates the growth of online sales of children's goods. They are ready to spend significant sums on quality products for their babies, which creates a favorable environment for the development of the online market of children's goods in the country.

We at Restatos always recommend our clients to start working on the largest marketplace in Turkey with quality analytics. The program will ensure you a good start and successful sales on Trendyol.