Men's clothing on the Trendyol marketplace

The online menswear sales market has shown steady growth in recent years, and Trendyol Marketplace is one of the leading marketplaces in this segment.

In 2024, the revenue generated by the menswear marketplace in Turkey amounted to USD 5.18 billion. Looking ahead to 2028, the menswear market is expected to reach 988.5 million units.

With the increasing number of internet users and changing consumer habits, more and more men are opting to shop online. Today, we'll take a look at the outlook for the menswear category on Trendyol and highlight the top 5 products that have a high potential for successful sales.

Menswear category prospects on Trendyol

Turkish marketplace Trendyol has become one of the most popular online shopping destinations in the country and beyond. The interest in menswear is growing every year due to several factors:

1. Changing consumer habits: Men are becoming more fashion and style conscious, leading to an increase in demand for a variety of clothing categories.

2. Convenience of shopping: Online shopping provides an opportunity to choose from a wide range of products from the comfort of home. This is especially relevant for men who value their time.

3. Variety of brands: Trendyol offers a variety of brands, allowing shoppers to find both well-known brands and new, unique offers.

4. Promotions and discounts: Frequent sales and promotions on the platform make shopping more attractive for men who are looking for quality clothing at a reasonable price.

If you have decided to sell on Trendyol and you are interested in the category of men's clothing, you should start by analyzing the marketplace. Let's see what data the marketplace has been showing for the last month. The total revenue in the Menswear category amounted to 1,240,910,000 TL and 176,500 were sold.

The seller success rate is quite high with a total of 6,246 sellers in the category and 3,837 of them were successful. The cumulative success rate is 61.43%.

Top 5 products for sales

Let's take a look at which products sold the best on Trendyol. It will be easiest to succeed in the category with the sale of these products.

1. T-shirts

T-shirts remain one of the most popular items in the menswear category. They are suitable for any occasion, from casual wear to sports jogging. T-shirts can be found on Trendyol in a variety of styles, colors and materials, making them versatile. Limited edition collections and collaborations with famous designers can greatly increase the interest in this product.

As we can see in the image below - classic t-shirts and polos are still the most popular. It may be worth building your collection from classic pieces with the addition of bright accents. The popular brand on Trendyol AC&Co shows a result of 3,575,712 TL and a product rating of over 4.7, which indicates its success on the marketplace.

2. Underwear

Underwear sets are in demand by men at all times. This is a product that is subject to regular replacement and wear and tear. Quality sets of shorts and shirts can attract the attention of buyers and become a great option for a gift. Do not forget about socks - sets with funny designs can cheer up the mood of buyers and be in their basket.

3. Pants

Pants of various styles - from classic to sporty - occupy an important place in a modern man's closet. On Trendyol you can find pants suitable for both office work and outdoor activities. Given the variety of styles, brands can offer both basic models and more fashionable options.

On the Trendyol homepage for Men's Trousers we can see a price range from 300 to 1000 TL, a variety of colors and a wide size range.

4. Hoodies

Hoodies remain relevant at any time of the year. They are comfortable for everyday wear and great for an active lifestyle. It is important to offer different options - from classic to stylish hooded hoodies with original prints.

5. Sportswear

With the growing interest in healthy lifestyles, the demand for sportswear is increasing. Men are looking for comfortable and stylish clothes for workouts, so products in this category have a high potential for successful sales.

Bonus! 5 unexpected items that men will love this fall.

Fall is a time to update your closet, and Trendyol has plenty of unexpected items for men to help you stand out this season. Here are five interesting items to look out for.

1. Slim vests. These are perfect for layered looks. A vest can be worn with both shirts and t-shirts, adding a stylish accent to any outfit.

2. Pullovers with unusual prints. Instead of classic monochrome models, pay attention to pullovers with bright patterns or graphic images. They will add personality and make the image more expressive.

3. Thermal underwear. Although it is often perceived as purely functional, modern models have a stylish design. Thermal underwear will be a great layer under outerwear, keeping you warm on windy evenings.

4. Fashionable sneakers with unusual textures. This season sneakers made of suede or with combined materials are popular. They are not only comfortable, but also become a bright element of the image.

5. Accessories made of recycled materials. Sustainability is becoming an important trend, and accessories made of recycled materials attract attention. These can be belts, bags or purses.

According to Statista, one man buys an average of 11-12 items of clothing per year. And with 42,734,404 men living in Turkey, sellers on Trendyol have a good chance to succeed.

To achieve results, it is important to thoroughly analyze the market using tools such as Restatos, which can help identify consumer preferences and competitive advantages. In addition, keeping a constant eye on fashion trends will allow you to adapt your assortment and meet the demands of your target audience. A serious approach to business will be the key to the successful realization of this idea.