Selling pet products on Trendyol:

The sale of pet products on marketplaces is becoming increasingly popular in Turkey, where almost every second family has a pet. Pet owners are willing to spend significant sums on their pets, which opens up a wide range of opportunities for entrepreneurs. If you are thinking about starting a business on Trendyol, the pet products niche is an area worth looking into.

The sales volume in the Pet Food segment of the Turkish food market is projected to increase continuously from 2024 to 2029 by a total of 0.2 billion kilograms (+ 11.98%). After 2029, the figure is estimated to reach 1.9 billion kilograms and hence we can expect a new peak in 2029.

Why Trendyol?

One of the most convenient ways to sell pet products is through marketplaces, such as Trendyol. This allows you to avoid many of the costs associated with creating and promoting your own online store. You won't have to worry about advertising, organizing shipping or handling returns - all of these processes are already integrated into the platform. Of course, you will have to take care of some monetary investments: for example, seller's commission on Trendyol, advertising campaigns and product card design services.

It's worth remembering that the competition in the category “Pet Products” on marketplaces is quite high. To stand out among the many offers, you need to pay special attention to the range and characteristics of goods.

To date, we see 5,525 sellers in the category "Animal Products", but fortunately, 3,384 of them are successful, that is, the success rate is 61.25%.

What are buyers interested in?

1. Product quality. Pet owners prefer to buy food and fillers in the medium to high segment. It is important to offer products that are certified and quality tested. Not only will this increase the credibility of your store, but it will also increase the likelihood of repeat purchases.

2. Large Packages. Many shoppers tend to make bulk purchases, especially when it comes to products such as toilet filler. Products in large packages (e.g. over 1.5 kg) can save money and reduce the frequency of purchases, making them more attractive to customers.

3. Delivery times. In today's world, customers value promptness. The faster you can deliver your product, the more likely the customer will come back for a second purchase. Trendyol offers a variety of delivery options, including express delivery, which can be your competitive advantage.

4.A wide range of products. Pet owners are interested in more than just food and fillers. It is convenient when you can buy everything you need in one place: treats, vitamins, toys, dishes and other accessories. This will greatly increase customer loyalty and increase the average check.

As we can see on the page of one of the brands on Trendyol - it offers not only food, but also cosmetics for animals.

According to statistics, 35% of customers order food on marketplaces, because the courier will bring heavy packages directly to their homes.

How to start a business on Trendyol?

Starting a business on Trendyol Marketplace will require several steps:

- Market research. Study the current trends and customer preferences in your niche. Understanding customer needs will help you build the right product mix. You can do this with the help of third-party services like Restatos.

Convenient analytics on more than 35 indicators, a plugin for Trendyol and search for a specific product by link.

For example, in the category Animal Products, we can see the success rate of sellers and the number of items sold.

- Assortment definition. Make a list of the products you plan to sell. Make sure they are of good quality and meet market requirements. Pay attention to certificates: often sellers have problems at this stage.

- Choose a reliable supplier. First, decide where you will buy the goods: in Turkey or in China. Both ways have their pros and cons.

- Registration on the platform. Create a seller account on Trendyol and fill in all the necessary details.

- Create product cards. Use high-quality photos and detailed product descriptions to attract buyers' attention. The more doubts you dispel, the better the product will sell.

- Marketing and advertising. Consider using paid advertising on the platform to increase the visibility of your products and attract new customers.

Selling pet products on marketplaces like Trendyol is a promising business with high income potential. The willingness of owners to invest in their well-being creates excellent conditions for a successful start in this niche.

The main thing is to study the market carefully, offer a quality assortment and provide excellent service to your customers. If you are ready to invest time and effort in developing your business, then selling pet products can become not only a profitable endeavor for you, but also a fascinating occupation.