How to sell a sofa?

Turkey's furniture market revenue is expected to reach USD 7.43 billion in 2024. With the growing interest in online sales and the increasing popularity of marketplaces, entrepreneurs have a unique opportunity to carve a niche for themselves in the furniture industry on Trendyol. Today we will tell you why it has become convenient for people to order furniture on marketplaces, as well as present you the top 10 products that are especially in demand among buyers. And Restatos marketplace analytics service will help us with this.

Why do Turkish people like to buy furniture on marketplaces?

If in the past buying furniture was a long and often painful procedure, with trips to furniture centers, haggling and disappointment, in recent years this procedure has become convenient and most importantly fast with the help of online marketplaces. This phenomenon is explained by several factors that make this way of shopping convenient and profitable.

1. Convenience and accessibility

Trendyol offers residents of Turkey the opportunity to shop anytime and anywhere. There is no need to waste time traveling to physical stores, standing in lines or looking for parking. Using a smartphone or computer, you can easily browse the range, compare prices and choose the right product from the comfort of your own home.

2. Wide assortment

Marketplaces offer a wide range of furniture from different manufacturers, allowing shoppers to find unique and stylish solutions for their interiors. From modern minimalist models to traditional Turkish pieces, everyone can find something to their liking.

Let's see what products Trendyol's homepage offers us in the Furniture category:

3. Competitive prices

Online marketplaces often offer more competitive prices compared to traditional stores. With direct sourcing from manufacturers and no additional costs of running physical stores, marketplaces can offer discounts and promotions, making shopping more profitable. Some sellers even offer their customers instant discount coupons on Trendyol.

4. Convenient delivery

Trendyol offers delivery services, which is especially important for bulky furniture. This saves customers from having to transport heavy items themselves. The ability to choose delivery times and reviews of the shipping company also adds to the convenience.

5. Reviews and Ratings

On Trendyol, users can read reviews from other shoppers, which helps them make a more informed decision. Product ratings and comments allow you to avoid unpleasant surprises and choose quality products.

By the way, on Restatos you can now see how the rating of any product has changed or the overall rating of a particular seller's products:

So what products are profitable to sell on Trendyol?

If you do decide to deal with the furniture category, we have prepared for you the top 10 products that will definitely be in demand among buyers.

First, with the help of Restatos, let's take a look at the overall statistics in the Furniture category. The category brought its sellers 1,267,252,029 TL and there are 39,276 products in it.

1. Sofas

Sofas rank among the top of the list of popular products. Modern models with functional solutions, such as convertible sofas and sofas with storage space, are becoming especially attractive. Sometimes sellers think that marketplaces are designed to sell inexpensive goods, but the example of this sofa for more than 15,000 liras shows otherwise.

2. Computer Chairs

With the growth of remote working and studying, computer chairs have become an integral part of home offices. Ergonomic models with height adjustment and back support are in high demand. Chairs with modern design and a variety of color palettes also attract the attention of buyers. There are 3 computer chairs in the top ten products by revenue.

3. Coffee tables

Coffee tables are not only functional items, but also important decor elements. In 2024, shoppers will be looking for unique and stylish solutions, including Ottoman-style models that reflect the cultural heritage of Turkey. Tables with interesting shapes and finishes can become the center of attention in any room.

4. Veranda Furniture

Turkey leads the way in people's tradition of spending time on the balcony or in the courtyard of their homes. Comfortable chairs, tables and lounge sets always remain popular. It is important to offer models that are weather resistant and easy to clean.

5. Dressers and cabinets

Storage furniture such as dressers and closets remain relevant among buyers. Given the limited space in urban apartments, multifunctional solutions are becoming especially in demand. Models with modern design and adaptability to different needs will help to attract customers.

6. Lighting

While lighting may not be part of traditional furnishings, it is an important element of interior design. Chandeliers, wall lights and floor lamps with unique designs can make a big difference in the atmosphere of a room. In 2024, buyers will be looking for stylish and energy-efficient solutions.

7. Children's furniture

Family and children are the most important thing in the lives of Turks. They are ready to pamper and buy their babies and grown up children different pieces of furniture. Why not take this chance on Trendyol? Every item, from cribs to tables, reflects care and attention to children's comfort. Turks value coziness in the home, and quality furniture helps create a safe space for playing and learning. Trendyol offers a variety of styles, allowing parents to choose the best for their little ones.

8. Beds and bedroom furniture

Bedroom sets remain an important segment of the furniture market. In 2024, shoppers will be looking for sets that include beds, nightstands and dressers that combine style and functionality. Models with built-in storage systems are becoming especially popular.

9. Decorative items

According to Statista, home décor will be the largest segment of the furniture market with a volume of $3.64 billion.

Decor items play an important role in creating a cozy atmosphere. In 2024, buyers will pay attention to unique vases, paintings and textiles that can complement the interior. Sellers should offer a variety of styles and materials.

Incidentally, rugs ranked better in the category rankings on Restatos compared to the Furniture category. Sellers earned 1,336,089,431 TL in it, and the success rate of sellers is more than 62%. Carpets are convenient to transport and they are rarely damaged in shipping - think about it.

10. Racks and shelves

Racks and shelves are functional and stylish storage solutions. In 2024, shoppers will look to multi-functional models that can be used to both store books and display decor items. Aesthetics and quality of materials play a key role in the selection process.

Selling furniture on Trendyol opens up many opportunities for entrepreneurs. Based on Restatos data, the success rate of sellers reaches an impressive 52.20%, which indicates the high demand and attractiveness of the category. At the same time, the number of active sellers does not exceed 6000, which creates favorable conditions for competition. Users are eager to buy both affordable and premium products, which allows you to flexibly adapt your assortment to the needs of the market. Trendyol is a step towards success in the world of online furniture sales.