5 dangerous sales mistakes on Trendyol

Trendyol Marketplace has become one of the most popular online shopping sites. Its traffic in May 2024 alone amounted to more than 194 million active shoppers. Statistics show that users spend an average of 9 minutes on the site and view 6 pages per visit. So how can sellers increase the likelihood that their product will come into the focus of customers' attention and be purchased? What mistakes can be a disaster for your business? Let's look at some examples.

Mistake 1: Not calculating unit economics

Beginning salespeople neglect to calculate unit economics, a key metric in assessing the profitability of a product. Underestimating manufacturing, packaging, shipping and other costs can lead to unprofitable deals.

For example, a company that produces high-priced goods but fails to account for all costs may experience low profits and loss of customers due to inflated prices. Let's see what calculating the economics to enter Trendyol might look like in the chart below.

Mistake 2: Not using analytics

Many marketers ignore the importance of analytics when working on Trendyol. Not analyzing data on user behavior, popular categories, and the competitive landscape can lead to poor assortment, pricing, and marketing strategy decisions. A company that doesn't analyze data on customer preferences may lose competitive advantage and miss opportunities to increase profits.

Keeping track of all competitor metrics and market changes manually is nearly impossible. You can easily and simply analyze Trendyol's largest marketplace with Restatos. We collect analytics on more than 30 indicators, update them daily and follow the trends. Here's how beautiful and convenient your analytics system can look with Restatos.

Mistake 3: Neglecting product card design

Some sellers do not pay enough attention to the design of product cards on Trendyol. Incomplete descriptions, poor quality photos, and lack of detailed information about product features can scare away potential buyers.

The company Abdulla&Co, which decided to invest in professional product photography for its catalog on Trendyol, experienced an amazing result - sales increased by as much as 30%! Previously, the company had been using amateur cell phone photos and could not attract enough attention from customers due to the poor quality of the images. However, after a professional photo shoot, the products began to look more attractive, which led to a sharp increase in demand. This success was proof that investing in quality photography can significantly increase a company's conversion rate and profits. The company Abdulla&Co became a vivid example of how the right approach to product presentation can lead to impressive results.

Agree, the second product card looks much more attractive than the first one.

Mistake 4: Lack of stock control

Sometimes, sellers do not keep track of stock balances, which can lead to a situation where an item is out of stock at the time of ordering. This can lead to loss of customer confidence and customers leaving for competitors. A company that doesn't monitor stock balances runs the risk of losing customers due to an inability to fulfill orders on time.

By the way, on Restatos, there is an excellent report that shows the merchandise balances of sellers in the form of a convenient graph.

Mistake 5: Ignoring reviews

Inattentive sellers neglect customer reviews of their products. Not responding to negative reviews or failing to encourage customers to leave positive reviews can lead to a loss of trust and a damaged reputation. There is an art to working with reviews. You can use them to both make customers adore you and hate you. Try to be friendly, sometimes you can add a note of humor. If your store has a lot of product items - develop a template of feedback, but add a share of personalization to each response. Elderly people and young moms especially like to be treated with respect.

Marketplaces are not only a new reality for buyers. It's also a new reality for sellers. Now is the best time to start working with marketplaces. Restatos will help you do it with minimal mistakes.