Apple or Xiaomi

On Trendyol Marketplace, the largest online retailer in Turkey, cell phone sales are one of the most sought-after categories for businesses. Among the various phone brands, two particularly stand out are Apple and Xiaomi. Both brands have their unique features and followers, but which one sells better on Trendyol?

In 2024, the smartphone market in Turkey will have a revenue of USD 9.8 billion. It is projected to grow at a CAGR of 6.14% annually. Looking ahead to 2029, the smartphone market is expected to reach 29.9 million units.

Apple, an American company known for its innovative products such as the iPhone, has long been a leader in the smartphone market. However, in recent years, Xiaomi, a Chinese electronics manufacturer, has become a serious competitor thanks to its quality and affordable devices.

On the Trendyol platform, both brands are in high demand. However, according to sales data and customer reviews, Xiaomi has noticeably increased its market share in recent years. This can be explained not only by the quality and affordability of the products, but also by the market situation in general. The Turkish smartphone market has seen a sharp increase in demand for budget devices due to economic uncertainty.

As we can see on Restatos analytical report - the sales revenue from Apple smartphones is higher several times than Xiaomi brand, but the success rate of sellers on flagship models is higher for the Chinese manufacturer.

Globally, the Electronics category has been ranked #1 in sales and popularity for many months. The total revenue is 2,090,153,437 TL and the sellers' success rate is almost 52%. Exploring the Phones category we see 511,277,284 TL of revenue and almost 40% seller success rate.

On Restatos we also have access to detailed analytics of sales by day and for a certain period. The product card contains convenient sales statistics both in the form of a graph and in the form of a table, statistics by category, by sellers and their share in the sales of this product, advertising campaigns and changes in the description of the product with keywords.

If we look at the sales graph for Iphone and Xiaomi phones, the sales graphs are about the same - sellers had days with high and quite low sales. The first graph shows us the Iphone 13.

The second one is for the Redmi Note 13 PRO.

Selling phones on marketplaces in 2024 has its own peculiarities and risks. On the one hand, the online marketplace is still popular and provides access to a wide audience of buyers. This gives the seller an opportunity to increase sales and expand business. However, with increased competition and higher service requirements, a seller on Trendyol will have to compete for buyers and maintain high service standards.

Risks include possible product returns, negative reviews and logistical difficulties. Therefore, when selling phones on Trendyol in 2024, it is important to thoroughly research the market, competitors and develop a strategy to successfully overcome all challenges and stay profitable.