Why is it profitable to sell perfumes on Turkish marketplace Trendyol in 2024?

Every year the e-commerce marketplace continues to grow, and Turkey is no exception. In 2024, one of the promising areas for business will be the sale of perfumes on the Trendyol marketplace.

The perfume marketplace in Turkey is projected to have a revenue of $1.32 billion in 2024. The annual growth rate of this market is expected to be around 5%.

Trendyol offers unique opportunities for both big brands and small manufacturers. Let's take a look at why selling perfume on Trendyol can be a profitable venture and which perfumes will sell better? We turn to Restatos analysts for help.

1. Growing demand for perfumes

According to recent research, the demand for perfumes in Turkey continues to grow. Consumers are increasingly interested in both well-known brands and niche fragrances. This creates a great opportunity for retailers to offer a variety of options, from inexpensive perfumes to exclusive fragrances.

As we can see below, the Perfumes category brought its sellers 564,428,296 TL just last month!

2. Benefit from the sale of low-cost perfumes

Statista website estimates that in 2024, 91% of perfume sales in the Turkish market will be non-luxury products.

The Turkish market is saturated with consumers looking for quality yet affordable products. Sellers offering inexpensive perfumes on Trendyol can easily attract the attention of buyers, especially the youth audience who are actively looking for budget options. A low price with good quality can be a key factor in driving sales.

As you can see below in the Men's Perfume category, the share of low-cost brand Avon is 33%, while the share of luxury brands like Hugo Boss or Versace is less than 5%.

3. The popularity of sets

Sets of perfume and deodorants or scented lotions are becoming increasingly popular as gifts. They offer customers convenience and savings, making them appealing to a wide audience. Sellers can create unique bundles by combining different scents and products to stand out from the competition. It can also be profitable for sellers to sell perfumes not 1 piece at a time, but 2 or even 3 in one package.

4. Working with little-known brands

The trend of supporting local producers and small brands continues to gain popularity. Little-known brands often offer unique flavors and concepts that can appeal to consumers looking for something new and different. Trendyol provides an excellent platform for such producers, allowing them to enter the market with minimal initial investment.

5. Niche fragrances as a golden solution

The perfume market in Turkey is experiencing a surge in demand for traditional Turkish fragrances such as rose, jasmine and others.

There are many niche perfume manufacturers in Turkey that offer original and high quality fragrances. In shopping centers, the main attention of customers goes to huge multi-brand boutiques like Sephora and others. For smaller brands, Trendyol can be an ideal place to sell their products. The platform makes it easy to reach the target audience, and also provides tools for marketing and promotion of goods.

By the way, partnering with a small niche company will allow you to sell on Trendyol under your own brand, and, there, the possibilities are endless!

Product Card

- Restatos analyst Yaroslav M.

What can be on your product card images:

1. Volume of the product - it's important for the customer to know if they plan to purchase 30 ml or 100 ml.

2. The fragrance - is it sweet, woody or fresh?

3. Gifts and bonuses - if you're adding samples, be sure to mention this.

4. Valuable ingredients - if a competitor's similar products don't have a unique ingredient, that's your advantage.

5. Incentive for additional purchase - add an image of a related product that can be purchased along with the main product and include its part number.

6. Consumption - indicate how long the perfume will last, especially if it is expensive.

7. Testimonials - post a screenshot of a positive testimonial from a customer that is informative and not just expressing enthusiasm for the product.

How to create the perfect product card if you're just starting to sell on Trendyol - read here.

As with any product category, selling Perfumes carries risks and has several disadvantages:

- high competition with well-known brands;

- it is impossible to show the buyer all the advantages of the product - perfume bottle, fragrance and volume. Many buyers do not understand what is fresh or sweet, almond notes or magnolia petals. They need to go to the salesroom and there to choose;

- you need to pay special attention to packaging - almost all cosmetics are considered fragile goods. Do not skimp on the poupy film and polyethylene. Let the goods weigh a few tens of grams heavier, but will reach the client in one piece.

In 2024, selling perfumes on Turkish marketplace Trendyol represents a promising opportunity for entrepreneurs. The growing demand for fragrances, the popularity of inexpensive products, kits and niche brands create a favorable environment for a successful business. We at Restatos believe that Perfumes is a potentially successful category for businesses, but, for a deeper analysis, we suggest you see for yourself.