How to prepare for a sale on Trendyol?

With 2024 just around the corner, it's time for sellers on Trendyol to make the most of the latest deals, especially during big sales.

To make sure you don't miss the moment and maximize your profits, it's important to strategize in advance to prepare for this event. In this article, we'll show you how to prepare your Trendyol store for a sale, what key points to consider and what tools to use to succeed.

1. Study consumer behavior

The first thing to do is to analyze the behavior of your buyers on the platform. Look at which products were in demand last year, which promotions and offers attracted the most attention, and which product categories showed the most growth. With analytics services like Restatos, you can use sales analytics tools to see what's most in demand in your category. Understanding demand will help you choose the right products to sell.

For example, in Restatos you can see how sales change over a selected period and understand when there is high demand and what is driving it.

2. Adapt the product range

One of the keys to sales success is having the right range of products. Determine which products should be included in the promotion and which should be left for later. Make sure you have enough popular products, but don't forget about new products that might be of interest to customers.

Using analytics tools like Restatos can help you understand which products have the most potential on the platform. Explore niches, look for products where competition is low but demand is high - this will give you higher sales and lower advertising costs.

Our analysts have written an article for you on how to find such products using Restatos tools. You can find it on our website in the Blog section.

3. Optimize product cards

Don't forget to optimize your product cards before the sale. Good photos, attractive descriptions and the right keywords are crucial to attract customers' attention. Remember that competition is particularly high in sales, so it is important to stand out among other offers.

It is also important to make sure that the prices and discounts for your products are up to date and accurate. Keep your discounts and promotions up to date so that customers can see that shopping with you really benefits them.

You can capture popular search words on Restatos, see beautiful product cards on Trendyol or find inspiration on Pinterest.

4. Preparation for logistics

One of the most important aspects when preparing for a sale is logistics. Make sure your warehouse and courier service can handle the increased volume of orders. Check that you have all the necessary packaging materials and think about logistical issues that may arise during the peak period.

It is also worth organizing additional channels in advance to ensure that orders are processed quickly and products are shipped on time. The faster you can get products to the customer, the more likely you are to get positive feedback and repeat purchases.

5. Price and discount strategy

One of the main elements of a sale is discounts. Prepare a strategy that will help you stand out from your competitors. You can offer discounts on popular products, organize cross-selling promotions or product bundles. Remember that lower prices don't always mean lower profits. Analytics systems can help you find the right balance so you don't lose revenue while maximizing customer benefits.

During sales periods, it is important to react quickly to your competitors' price changes. With Restatos' Price Management tool, you can always stay one step ahead of your competitors.

It is also recommended to analyze how your competitors' prices change for similar products and think about your strategy.

6. Advertising and promotion

Selling without advertising is almost a lost opportunity, especially during sales. Use advertising tools like paid campaigns on Trendyol to promote your products. Be ready to actively promote on all platforms such as social media, website, email newsletters. It is important to set your ads to cover your sales and budget targets.

Using Restatos Ad Campaigns tool, you can analyze the ads of your competitors and industry leaders. A handy graph shows at a glance how your ad campaigns affect sales, price and reviews. Very handy!

By following these steps, you can effectively prepare for Trendyol sales in 2024 and make the most of this opportunity. It is important to analyze product demand in advance, identify profitable niches and optimize your advertising campaigns. Use tools like Restatos to track trends and forecast profits. Setting the right business strategy will help you stand out from your competitors and drive sales growth during this period.