Trendyol pricing:

Retail pricing is a complex process that requires careful analysis of all costs and factors that affect the final price of a product.

Many sellers on Trendyol set prices at random, based on competitors' prices. They choose an average price between offers without thinking about the fact that this may lead to low profit margins. And then they wonder why sales are high but profits remain modest. Let's look at why this happens and how to set the right price for a product.

1. Competition and purchasing discounts

Top competitors often purchase large quantities of goods, which allows them to receive significant discounts from suppliers. This gives them the opportunity to reduce the price and still maintain their profit margins. Vendors who do not take this aspect into account may find that their price ends up being higher than the big players, thus reducing competitiveness.

2. Platform Commissions

Commissions on the Trendyol platform can vary depending on the product category. They usually range from 5% to 20% of the selling price. Below we will explain all seller commissions on Trendyol.

3. Analyze competitors' offers

For proper pricing, you need to study your competitors' offers. Start by analyzing the first 5-10 items in your product category. If you sell pajamas, only look at similar products, not nightgowns for women. This will help you determine the average cost and avoid setting your price too high or too low.

4. Buyers' needs and capabilities

The price of the product should match the expectations of the target audience. Too high a price can scare away buyers, while too low a price can cause distrust of quality. Understanding the needs of your audience is key to successful sales.

5. Niche markup

Different products have different pricing patterns. For example, personal care products may sell at low prices due to high sales volume, while furniture may have a high markup due to less demand. Consider your niche when setting prices.

6. Seasonality

Seasonal goods are subject to price fluctuations. The price may be high at the beginning of the season, highest during peak sales, and lowest during the off-season. Take seasonality into account when setting prices and don't forget about possible discounts and sales.

7. Psychology of buyers

Buyers have certain expectations about the prices of goods. For example, a genuine leather jacket may not cost the same as an eco-leather jacket. Understanding this psychology will help you set an adequate price and avoid mistakes.

How do I calculate the retail price?

Before you can reduce or change the price on the Trendyol platform, you need to consider various costs that can significantly affect your bottom line. We've prepared a checklist to help you understand the basic components of pricing.

Costs of goods and their preparation for sale

The first step in price formation is to account for all costs associated with the goods. These costs begin when the lot is purchased and continue until it is ready for sale.

Goods: If you produce the goods yourself, you should include all costs of production, including raw materials, labor and overhead. If you buy from a supplier, you should include the purchase price and shipping costs to your warehouse. Don't forget extras such as tags and patches.

Packaging: Packaging materials - boxes, bubble wrap, bags - are necessary to ensure the integrity of the product when it reaches the customer. These costs may seem insignificant, but they add up to a significant amount of money when sales volume is high.

Shipping: The Trendyol platform has different shipping methods with different rates. Make sure you calculate these costs accurately.

Rent: If you have a rented space to store or handle your goods, rent should also be included in your total costs.

Losses: Don't forget to set aside about 2% of your total profit in case the goods are damaged or lost in the delivery process.

Costs of doing business

Many sellers overlook fixed costs, which can lead to losses. Therefore, it is important to consider:

Taxes:Be sure to factor in your tax liability when calculating your price.

Employee salaries: If you have a team, consider salary costs for managers and other employees.

Bank fees: Different banks offer different rates for account maintenance. Choose the most favorable option depending on your sales volume.

Marketing costs

Quality advertising is a key factor in successful sales on marketplaces. Marketing costs should be budgeted for from the very beginning.

Product card design: Professional designers, photographers, and copywriters can help create compelling content. This one-time cost can significantly boost sales.

Internal advertising: On Trendyol, shoppers rarely look beyond the third page. Therefore, it's important to invest in advertising to rank at the top. Rates can vary depending on the product category and level of competition. On Trendyol, there are also opportunities to participate in promotions. Results in promotions such as the one pictured below can be quite fruitful.

External advertising: Advertising on bloggers or other platforms can be effective, but its cost depends on the niche. For example, advertising with a novice blogger can start from 1000 TL.

How much do Trendyol services cost?

Trendyol is a popular online sales platform that offers convenient conditions for store owners. And, of course, it doesn't work for free. One of the key aspects of working with Trendyol is the commission rates, which range from 7% to 28% depending on the product category. Below we have some examples of categories and their commission rates.

Accessories - 20-22%

Kids - 16.5%

Electronics - 10 to 20%

Stationery - 12%

Cosmetics - 17%

Commission deductions are made after orders are confirmed. Trendyol makes payments to sellers with a delay of 7 to 28 days, which also depends on the product category. This is important to keep in mind when planning the financial flow.

As for opening a store on Trendyol, the procedure is completely free. Sellers can fill out an application form and start their activity without initial investment.

To calculate the profit margin, several cost items must be taken into account: selling price, commission, packaging, transportation, and VAT on commission and product. By the way, with the help of the Restatos analytical service you can see the VAT rates of your competitors and other important information.

Retail pricing is a multi-step process that requires careful attention to every cost element. From choosing the right category to trade on Trendyol to advertising costs, everything plays a role in the final cost of your product.

We hope that our material will help you set a competitive price on Trendyol and ensure that your business is consistently profitable. Proper calculation of all costs will not only help you avoid losses, but will also create the basis for successful growth and development of your brand.