How to create a product card that sells

Today's world is a world of quick decisions. People scroll through the endless stream of their smartphones to find something that grabs their attention. In online commerce, this means one thing: your product card must be so compelling and memorable that the customer wants to click “Buy” within seconds.

The secret to a successful product card goes far beyond the standard recommendations about high-quality photos and filled-in features. In this article, we suggest approaching the creation of a card strategically: showing how the product relates to the customer's needs, making the information understandable and creating a story that will sell.

Part 1: How to make a product card to sell?

1. Tell the story of your product

A product card is not just a list of specifications, it is a showcase that should inspire. For example, if you sell dinnerware, instead of a dry description like “Dinnerware for 6, ceramic”, present it as part of a home:

“Turn a family dinner into a celebration. This elegant set will create an atmosphere of warmth and coziness, bringing everyone together around the table.”

What is important?

- Emphasize how the product will fit into the customer's life;

- Create an emotional response: The customer should not only realize that the product is right for them, but also imagine how it will make their life better;

- Specify who the product is designed for: “ideal for young families”, ‘an assistant for active travelers’.

2. Solve the customer's pain points

Every product is bought to solve a problem or address a pain point. Your job is to identify these pains and address them directly in the product card.

Examples:

- For baby products: “This cream gently protects baby's skin from irritation even in the coldest weather.”

- For sportswear: “Train without limits! Material with moisture-wicking technology keeps your skin dry even during the most intense exertion.”

Show that your product is more than a commodity, it is a solution. Use words that inspire confidence: “time-tested”, ‘recommended by experts’, ‘used in leading clinics’.

3. Use dynamic elements

Static visuals no longer always meet modern user expectations. For animated product cards:

- Video demonstrations: Show how the product works. If it's a tool, show its power; if it's a garment, show how it looks in motion.

- Animations: Use GIFs or 360-degree photos so the customer can see the product from all angles.

For example, are you selling a table? Showing how it evolves will be much more effective than just explaining the mechanism in words.

4. Use UGC (user generated content)

Buyers trust other buyers. Photos, reviews, even videos of real users can become an important element of the card.

How is it implemented?

- A “real buyer photos” section. For example, a user buys sneakers and sees how they look on others.

- Case studies: Show how customers use the product. This is particularly relevant for furniture, kitchen appliances and cosmetics.

UGC helps build trust and makes the card come alive.

5. Keep the structure simple and clear

Structure the information in such a way that the recipient can quickly find the required data:

-Use headings and lists. For example, “Benefits”, “What's in the kit”, “How to use it”.

-Add icons to visually unload the text. For example, a “hand washing” icon instead of a long maintenance description.

- Key information should be visible at a glance: delivery, discount, price.

Part 2: How Restatos helps you optimize your card?

As a Trendyol seller, once you have created a successful product card, it is crucial to continuously improve it and stay ahead of your competitors. Restatos supports you in this process with data analysis, measuring and optimizing the impact of your product card. Below are the most important features Restatos offers and their contribution to your business.

Competitor's Card Analysis

Analyzing your competitors to learn from their strategies and avoid repeating their mistakes is a critical step. Restatos provides the following information with trendyol data analysis tools:

- Description of the Card Structure: You can see which product descriptions and sales words are preferred and get inspiration for your own card.

- Interaction Evaluation: You can learn about the product's performance metrics such as frequency of sales, likes and comments.

Example Scenario: You notice that a competing card is getting a lot of likes and comments. Analysis can reveal the successes of this card due to its pricing or description.

Monitoring Comments and Reviews

Customer reviews are one of the most important ways to improve your product card. Restatos allows you to track reviews and ratings in a comprehensive way:

- Category Based Analysis: For example, in the electronics category, you can get an overview of what buyers complain about most.

- Product Based Analysis: Praise and doubts about a specific product can be detailed.

Example Usage: If a customer says “poor packaging” about a particular product, you can add notes such as “improved premium packaging” to your descriptions in response to this feedback.

Responsiveness and Simplicity

Restatos tracks and allows you to analyze the real-time results of changes made to your product card:

- Price Changes: You can evaluate the impact of raising or lowering your price on sales.

- Description Tests: You can test multiple description variations to determine the most effective one.

These features allow merchants to make data-driven decisions, rather than relying solely on intuition.

Automatic Pricing

In highly competitive marketplaces, pricing is the key to success. Restatos Automatic Pricing tool monitors your competitors' prices and automatically adjusts your prices to make your products competitive.

- Dynamic Updates: When your competitor lowers the price, your system reflects the same rate.

- Profitability Analysis: Adjusts your prices while maintaining your minimum margin.

Example Scenario: When your competitors' prices fall below 200 TL, your price is automatically adjusted to 199 TL.

Restatos not only optimizes your product cards, but also takes your business to a more strategic level. Features such as Trendyol category analysis and review tracking provide powerful insights into your products, allowing you to make more informed decisions.

Don't forget to use Restatos tools to stand out among your competitors and turn your product cards into sales generators.