What affects a seller's ranking on Turkish marketplace Trendyol?

Trendyol is one of the fastest growing online shopping sites in the world. Its impressive growth and potential has attracted the attention of both local entrepreneurs and global investors.

Its traffic for June 2024 amounted to more than 185 million active buyers. Statistics show that users spend an average of 9 minutes on the site and view 6 pages per visit. At the same time, the bounce rate is 35%.

So how to be among the lucky ones who managed to sell their goods and linger on the platform? What do buyers pay attention to and which seller is more likely to buy goods? Let's find out together how seller rating affects the reputation and, most importantly, sales on Trendyol.

Seller rating on Trendyol plays an important role in attracting customers and increasing the number of orders. Today, we'll take a look at what factors affect seller rating and how you can improve your rating to get more orders.

Of course, the first thing that affects a seller's rating on Trendyol is reviews and ratings from customers. The quality of goods and service play a crucial role in creating a positive impression with customers. Try to sell high quality merchandise, pay attention to packaging and shipping, and respond promptly to customer questions and concerns. Positive reviews and high ratings will increase your rating and attract more customers.

The price of a product is also one of the main criteria for a buyer's choice. Comparing prices across different platforms and sellers has become a common practice for many consumers. Therefore, it is important to offer competitive prices that will appeal to buyers. However, reducing prices to a certain level can negatively affect your profits. Therefore, you need to carefully analyze your pricing strategy and consider price competitiveness when building your offerings.

By the way, last week Restatos had a new update for price management - the autopricing tool. It will independently monitor competitors' prices and make your price more attractive.

The third thing we advise you to pay attention to in building your seller rating is the speed of delivery. Fast delivery ensures a positive experience among customers and contributes to customer satisfaction. According to recent studies, customers increasingly rate not only the product itself, but also the experience of receiving it, including the quality and speed of delivery. 89% of Trendyol customers admit they are more likely to order a more expensive item but with faster delivery.

Fast and reliable delivery has a positive impact on a seller's reputation and can boost your rating.

To successfully promote on the Trendyol platform, you need to find a balance between price competitiveness and speed of delivery. One way to achieve this balance is through process automation. Using specialized warehouse and logistics management systems can optimize order processing and speed up delivery. It is also important to carefully analyze competitor data and market trends to adapt your pricing and logistics strategy. Restatos can provide you with such data.

It's also worth paying attention to activity on the Trendyol platform. Regularly updating your product range, participating in promotions and sales, and actively engaging with customers through comments and posts will help to attract attention and increase your ranking. We recommend visiting the platform at least 3 times a day to see current orders, answer questions and explore new comments.

Don't forget about the competition on the platform. Study the actions of successful sellers, analyze their strategies and apply best practices to your business. You should also keep an eye on trends and offer relevant products that are in demand among buyers.

If you are new to Trendyol, it is not recommended that you start with something extraordinary. Sell swimsuits in the summer and jackets in the winter. Learn all the tools, rules and commissions of the marketplace, and then think about expanding your assortment and unusual sales.

Finally, utilizing the marketing tools and features provided by Trendyol can help you boost your rankings. Use the opportunities for promotions, advertising and participation in special programs on the marketplace.

Seller rating on Trendyol is a complex formula that includes price competitiveness, speed of delivery, and number of positive reviews. Take away a part of this system and the seller can be in trouble. You need to monitor your competitors every day and optimize your business processes. The secret to success on the Trendyol platform is balance in both internal and external processes.