Why do you need to conduct market research before joining Trendyol?

Entering the Trendyol online marketplace is an important step for businesses looking to expand and increase sales. However, it's essential to conduct thorough market research before diving into this environment. We've put together five key reasons why this is so important.

1. Understanding your price segment: Market research allows you to identify which prices are preferred by your target audience. By knowing who your potential customers are, you can tailor the price of your products to better meet their needs and increase the chances of successful sales.

2. Competitive Analysis: Researching your competitors on Trendyol will help you understand what products are already available, what strategies your competitors are using and what prices they are charging. This knowledge will allow you to stand out from other sellers and determine your competitive strategy.

3. Identify Trends: The online marketplace is constantly changing and it's important to stay on top of current trends. Research will help you identify popular product categories and seasonal fluctuations in demand, allowing you to adapt your assortment in a timely manner.

4. Target audience: Entering a new market is always associated with certain risks. You don't know who your customer is and what they want from you. Market research will help you find your target audience and understand whether the market and consumers need your product as it is.

5. Optimize your marketing strategy: Knowing your market will allow you to create a more targeted and effective marketing strategy. You will be able to choose the right promotional channels, determine your budget and create attractive promotional materials that will increase your visibility on the platform.

Trendyol, one of the leading trading platforms in Turkey, provides unique opportunities for sellers. However, in order to make the most of these opportunities, you need to use tools that help you analyze the market and adapt to its changes. One such tool is the Restatos program.

Restatos offers a powerful market research tool that provides sellers on Trendyol with up-to-date data on trends, consumer preferences and the competitive landscape. This tool includes price analysis, product category monitoring and demand estimates for various products. This enables sellers to make informed decisions about pricing, assortment and marketing strategies.

In addition, the Restatos market research tool helps to identify the success of sellers in a particular category. Restatos users can analyze sales data and user preferences, allowing them to adapt their assortment to current trends. This is especially important in a fast-changing market where demand can change dramatically.

One of the key features of Restatos' Market Research tool is the ability to use multiple filters. For example, you are an aspiring seller and have decided to sell lipsticks on Trendyol. You want your lipsticks to cost less than 200 liras, the category is not highly competitive and the ratings are from 4+. You use a market research tool, write all these values in it and you get the exact result.

In a highly competitive Trendyol marketplace, getting this information becomes critical. Using Restatos data, merchants can adjust information in their product cards and monitor competitors in real time.

Or, for example, we don't know with what product we want to enter the largest online marketplace in Turkey, Trendyol, but we want 1 product to cost no more than 200 liras and the success rate of sellers to be at least 50%. Then we do it like this:

And we get a detailed report like this:

The Market Research tool from the Restatos program is an indispensable assistant for sellers on the Trendyol platform. It not only helps you understand current trends and consumer preferences, but also allows you to adapt to changing market conditions. By utilizing Restatos data and analytics, sellers can significantly improve their chances of success in the competitive e-commerce environment.

By the way, we make interesting training videos on working with Trendyol and Restatos. Come to our Youtube channel.