Risks for sellers on Trendyol in 2025

E-commerce in Turkey is experiencing rapid development and Trendyol platform is leading the way. However, despite the prospects, sellers face a number of risks that could have a negative impact on their business in 2025. Let's talk about the main ones today.

1. Increased competition

Every year, the number of sellers on the platform increases. In 2023, Trendyol registered over 250,000 active sellers, and this figure continues to grow. By 2025, competition will be even fiercer, especially in popular categories such as apparel, cosmetics, and electronics.

In an oversaturated marketplace, shoppers will choose products based on price, ratings and reviews, creating a need for sellers to regularly optimize their offerings.

Let's take a look at how many sellers are currently on Trendyol. Restatos analytics service will help us.

2. Price wars

According to statistical agencies, the average profit margin in Turkey's e-commerce industry has decreased by 15% in the last three years. This is due to price wars between sellers who are trying to attract more customers. This trend is likely to intensify in 2025. Sellers who fail to manage prices effectively risk cutting their profits to the bone.

In such an environment, utilizing analytics tools like Restatos becomes critical to monitor competitors' pricing policies and adjust your own strategy in a timely manner. Keeping an eye on competitors' prices is no longer necessary when there is a Price Management tool. It's a simple way to set the right price and the system will automatically reduce the cost of the product relative to other sellers. You can have a coffee - one less task.

It is convenient to follow the price changes of your competitors with the help of the graph in the product card on Restatos.

3. Logistical problems

Customers want to receive orders here and now. Immediately. And you, as a seller, need to match that. Sellers on Trendyol in 2025 will face the challenges of optimizing logistics processes and improving delivery speed to stay competitive.

The Turkish e-commerce market has faced an increasing number of logistics-related challenges in recent years. With the rapid growth of online orders, delivery services are experiencing congestion, resulting in longer delivery times and customer dissatisfaction. According to a Deloitte study, logistics will become a key success factor in e-commerce by 2025, and companies that fail to adapt risk losing significant market share.

4. Stricter platform requirements

Trendyol, like other major marketplaces, continues to improve its services and introduce new rules for sellers. One of these innovations could be stricter control over product quality and logistics processes.

According to analysts, in 2025, more than 20% of sellers may be disconnected from the platform due to non-compliance with standards. In addition, the slightest errors in delivery or insufficient quality of goods can lead to low ratings, which directly affects the visibility of goods in the search engine.

5. Exceeded expectations of buyers

Today's buyers have become more demanding of service quality and speed of delivery. According to Accenture research, 70% of buyers will not return to the platform if their first experience was unsatisfactory. For sellers on Trendyol, this means the need to provide top-notch service, control product quality, and minimize delivery time.

Tracking positive and negative comments is convenient with the help of specialized services. Let's see how it looks like at Restatos.

6. Changes in legislation

Government regulation in the field of e-commerce in Turkey is constantly changing. In 2024, regulations regarding consumer protection and personal data protection are planned to become stricter. For example, new fines for violating the Personal Data Protection Law (KVKK) may reach up to 1 million Turkish Liras. Sellers who fail to comply with the new requirements risk not only facing financial penalties but also losing the trust of customers.

The year 2025 will bring new challenges for sellers on Trendyol. Increased competition, price wars, regulatory changes and logistical challenges require a strategic approach to doing business. Sellers who can adapt to these changes in a timely manner and use analytics tools to optimize their performance will maintain a competitive advantage and successfully grow their business.

Don't miss the opportunity to become a market leader with analytics. With Restatos you are always one step ahead!