How to sell women's clothing on Trendyol?

Trendyol has become a popular place to sell women's clothing. The marketplace provides a convenient platform to sell products and attract potential buyers. However, to be a successful seller on the marketplace, it is important to consider some factors and choose the right clothes to sell.

Turkey's apparel industry is dynamic and the market size is constantly growing. In 2023, the textile market size has reached about $20 billion.

Like any other business model, trading women's clothing on Trendyol has its advantages and disadvantages. Let's, examine them in more detail.

Advantages:

1. Huge audience: a wide range of Trendyol customers allows you to get large sales volumes and expand your business geography.

2. Convenience for customers: it is convenient for customers to choose and purchase products on the marketplace, as they can compare prices, read reviews and view product photos in one place.

3. Reduced advertising costs: sellers can save money on product promotion because Trendyol already has an audience and actively promotes its site.

4. Secure transactions: Trendyol provides secure transactions, and can accept payment and handle delivery of goods.

Disadvantages:

1. Competition: a large number of sellers in the category of women's clothing complicates business development. If you want to know everything about your competitors - Restatos will be your indispensable assistant.

2. Sales depend on the ranking: sellers have to carefully maintain the ranking of their store on Trendyol, because it affects the number of views and purchases.

3. Commission: sellers pay a commission for listing and selling goods on the site, as well as for additional services and delivery. For example, Trendyol's commission in the women's clothing category is around 20%.

4. Advertising difficulties: despite the promotional opportunities, it can take time and considerable financial investment to increase sales on Trendyol.

The first step to successfully selling women's clothing on the marketplace is to create an attractive product card. Photos should be of high quality and reflect the details and style of the product. Adding a description indicating the features and characteristics of the product will also help to attract the attention of buyers. It is important to use keywords so that your product can be easily found when searching.

How to create a good product card on Trendyol in the women's clothing category? Here, some working tips:

- Do not overload the name with unnecessary words. We understand that your suit is the best, but prove it to your customers with reviews and the quality of the thing, not colorful epithets. A good title sounds something like this: “Summer business suit for women”. That's all.

- Description should also not be characterized by poetic digressions. Let it be informative and concise. When using keywords in pursuit of successful SEO-optimization, do not load the description. It will look spammy. No one likes that. It is important that the buyer can quickly get all the key information about the product: size, color, and care features of the material.

- Don't skimp on the photos. We recommend investing once in a photo shoot to get quality shots with good lighting and from different angles. Having a video in the card significantly increases sales as the buyer can evaluate the product from different angles and lighting.

- Add characteristics not only in the description. People often make mistakes when determining their parameters, so information about sizes can be placed both in the text and in photos. Good reviews get a good product with a size grid and model parameters in the photo. So buyers are more likely to understand whether the product fits them and the number of returns will be reduced.

The second important aspect of selling women's clothing on Trendyol is determining the right price segment. No matter how much you value your collection of chiffon dresses, the market dictates its own rules.

Determine the median price in the niche you intend to sell to. You can do this manually by browsing through thousands of product pages, or you can use simple analytics from Restatos. For example, in the women's pants category, the median price is 539 liras. If we look at the top products on Trendyol, we can see that the prices are equal or close to the median price.

Thirdly, choose relevant in-demand goods. In summer, buyers are interested in light, comfortable and stylish clothes. In the fall, on the other hand, everyone is looking for warmth and cozy items. To be competitive, it's important to offer a variety of styles, colors and sizes. Beyond seasons and styles are underwear and pants. They are worn in both summer and winter.

In addition, summer shoppers on Trendyol prefer light and comfortable clothes made of natural materials. Cotton, linen and silk are popular materials for summer clothes. They provide good ventilation and comfort in hot weather. High quality materials will also add value to your goods.

Fourth, choose a reliable supplier. In 2023, the leading apparel manufacturers in the country were Almaxtex Tekstil and Hugo Boss Tekstil Sanayi, whose revenue amounted to 5 billion and 3.7 billion Turkish Liras respectively. If you will be looking for a supplier of women's clothing for sale on Trendyol, consider sites such as 1688.com and alibaba.com.

Also, don't forget about promotions and discounts. Summer is a time of sales and promotions, so offering discounts can attract more customers. Post discount information in your product cards and actively promote your promotions on social media.

Finally, to be a successful seller on the marketplace, it's important to provide excellent customer service. Be prepared to answer buyers' questions quickly and professionally. Order processing and shipping should be fast and reliable. Pay attention to customer feedback and use it to improve your business.

Selling women's clothing on Trendyol can be easy and fun if you prepare yourself properly for the process. We at Restatos will be happy to help you analyze the womenswear niche and choose the right product to sell on Trendyol. If you still have additional questions, you can always ask us.

We believe that any business can become successful. Dare with Restatos!