How to Prepare for Seasonal Discounts on Trendyol:

As one of the largest e-commerce platforms in Turkey, Trendyol reaches millions of customers every year with big seasonal sales. While these discount periods offer great opportunities for sellers, they also create a serious competitive environment. To maximize the benefits of seasonal discounts, sellers should not only offer the right products, but also develop effective strategies and use data analysis. In this article, we will examine how to prepare for seasonal sales on Trendyol and how to use data analysis in this process.

The Importance of Seasonal Sales

Seasonal discounts usually occur during major campaign periods such as 'Black Friday', 'Christmas Sales' or 'Summer Season Deals'. These are the peak periods for consumer spending, and sales volumes on e-commerce platforms increase exponentially. For example, during the “Black Friday” discounts in 2023, total sales on Trendyol increased by 45% compared to the same period of the previous year. This presents a huge opportunity for sellers prepared with the right strategies.

Product Research: How to Choose the Right Product?

The most important step in preparing for seasonal sales is to identify the right products. During the Trendyol Product Research phase, sellers need to look at past sales data and analyze which products are in demand. Popular categories and trending products on Trendyol are constantly changing, so you should optimize your products accordingly.

For example, in the fall of 2023, the outerwear category saw a huge spike in sales. Sellers recognized this and quickly adapted to the campaigns by restocking in advance. If you want to gain a competitive advantage during the discount period, you should analyze past trends and market analysis in detail. In order not to miss out on seasonal deals, you should constantly check Restatos Product Research data.

Let's see how the Outerwear (Coat) category looks like this year.

Stay One Step Ahead of the Competition with Market Analysis

Success in seasonal discounts depends on analyzing the dynamics in the market correctly. By conducting a Trendyol Market Analysis, you can learn your competitors' pricing strategies, which products they offer more aggressive discounts on, and which categories stand out. This analysis will be an important guide for you in determining your own pricing policy.

You should constantly analyze the market to understand which categories are on the rise and which products sell more during seasonal discount periods. For example, there are usually big discounts on electronics towards the New Year, while beach and travel equipment may increase in the summer months. With Trendyol Market Analysis, you can anticipate these seasonal changes and take strategic steps.

Price Tracking and Automatic Pricing

With the increase in competition during seasonal sales, pricing strategy becomes very important. Restatos' Price Tracker tool automatically monitors price changes in the market and optimizes your prices according to the competition. This way, you don't need to keep track of prices manually, the system does it for you. You can strengthen your price strategy by using this tool to gain an advantage in price competition and increase sales.

Track Customer Feedback with Comment Tracker

Customer feedback provides valuable insights for merchants. Restatos' Comment Tracker tool allows you to monitor your customers' comments about your products and respond to feedback quickly. In this way, you can quickly see especially negative comments, take action and increase customer satisfaction. During seasonal campaigns, this kind of feedback plays a critical role in increasing the success of your products.

How to Prepare for Black Friday and Sale Periods on Trendyol: Tips from Experienced Sellers

Black Friday and big sale periods are the busiest and most lucrative times of the year for Trendyol sellers. But the right preparation is essential to make the most of these opportunities. Here are some tips from experienced sellers:

1. Inventory Management: Plan the stock of your popular products correctly. Keep in mind that stocks can run out quickly, especially during discount periods. Strengthen your stocks in advance by following the most demanded products on Trendyol.

2. Correct Pricing: Keep in mind that competition will be intense during discounts. Set your prices carefully and respond quickly to price changes by using automated pricing tools.

3. Product Images and Descriptions: Prepare quality images and descriptions to make your product pages stand out. Customers make decisions quickly during sale periods, so it's critical to present your products in the best light.

How to create the perfect product card? Read it in the Blog section of our website. Here you will find hundreds of useful tips on how to sell your product better.

4. Use Data Analytics: Keep a close eye on market trends and your competitors by using data analysis tools like Restatos to increase your sales.

Of course, discount periods can be busy and exhausting, but with the right strategies you can make big profits. The most important thing is to seize opportunities on time and analyze market trends well. Every moment counts on your path to success, so get your preparation right and don't miss out on opportunities. Remember, accurate data is everything! We wish you plenty of profits in advance. We are waiting for you at Restatos for the best data you need!