SWOT analysis of a business on Trendyol

SWOT analysis is a strategic tool that helps to assess the strengths and weaknesses of a business, as well as to identify opportunities and threats in the external environment. In the context of the Trendyol Marketplace, this method allows you to not only analyse your own business, but also assess the competitive environment.

Whether you are just planning to enter the online marketplace or are already active on the platform, this analysis will identify key factors for a successful strategy, optimising your efforts.

SWOT analysis is a powerful yet simple solution to analyse your business if you're operating on Trendyol.

Today we will tell you how to do an analysis, what you need to consider and, at the end, we will show you a real-life example of analysing a leather goods shop.

Strengths:

1. Broad audience: Trendyol is one of the largest marketplaces in Turkey, giving you access to millions of potential customers. This allows you to rapidly increase sales and expand your customer base.

2. Convenience of the platform: Intuitive interface and easy navigation make the shopping process comfortable for users. This contributes to increased customer satisfaction and loyalty.

3. Variety of products: The ability to offer a wide range of products in different categories helps to attract more customers and satisfy their needs.

4. High quality product or service.

5. Unique offering. If you decide to become a seller on Trendyol - you have the opportunity to find unique products and offer them to your customers.

6. A beautiful product card. This is where you have the opportunity to stand out, even if the product is similar to thousands of others. This plus can also be a disadvantage if your product card is bad.

Weaknesses

1. Logistics problems: Delays in delivery or service quality problems can negatively affect the reputation of the business.

2. Product prices: If you decide to sell on Trendyol, you will have to review your prices. It is better to do this with analytics software, for example we have an Autocene tool in Restatos that will allow you to set your price lower than your competitors.

3. Service and maintenance. Make sure your customers are happy with the level of interaction with your shop, answer questions in a timely manner and don't ignore negative feedback.

4. Platform features: A new seller may not understand some things on Trendyol, but this is easily solved by the support team or Q&A section.

Opportunities

1. Growth in online sales: The increasing number of internet users and the growing popularity of online shopping opens new horizons for increasing sales.

2. Expanding the product range: The ability to add new product categories or unique offers can attract more customers and increase competitiveness.

3. Using analytics: specialised software provides analytics tools that allow you to track customer behaviour and adapt sales strategies based on the data. For example, in Restatos, you can install the Trendyol plug-in for free (for a trial period) or, in the full version, use the Market Research tool.

Threats

1. Competition: If there are many sellers in your segment or sales are concentrated only with the big players, you will have to invest heavily in promoting and advertising your products. Otherwise, it will be very difficult to get on top. However, even such efforts do not guarantee stable buyer interest and a successful position in the niche.

2. Seasonality: Some products are subject to seasonal demand. During periods of low sales, it is worth participating in promotions or offering discounts to encourage purchases and avoid financial loss. This is a great opportunity!

3. Economic instability: The crises and economic fluctuations Turkey is currently experiencing can reduce purchasing power and consequently sales.

SWOT analysis of AGRABA leather goods shop on Turkish marketplace Trendyol.

Strengths:

1. Product quality: AGRABA offers high quality leather products, which increases customer trust.

2. Unique design: The products are characterised by original style, which attracts the attention of the target audience.

3. Experience: Having experience in manufacturing and selling leather goods helps to manage the business effectively.

Weaknesses:

1. Limited brand awareness: As a new player in the Trendyol online marketplace, AGRABA may face challenges in attracting customers.

2. Service and maintenance: There is no employee to answer questions and handle feedback.

3. Price competition: The price of the brand is higher than the average market value. More promotional tools will have to be used.

Opportunities:

1. E-commerce market growth: Increasing popularity of online shopping in Turkey creates opportunities to expand customer base.

2. Range expansion: In 2024, the brand plans to expand its range into leather wallets, key holders and notepads.

3. Collaboration with bloggers: Partnerships with celebrities will help increase brand awareness.

Threats:

1. Competition: The growing popularity of leather products on Trendyol may reduce AGRABA's market share.

2. Economic features: People focus on buying first demand items, accessories such as leather-covered notebooks may not be popular. Should you try selling leather jackets? It's an opportunity!

SWOT analysis is an important tool for assessing the current business situation at Trendyol. It helps to identify the key aspects that need attention and outline strategies for successful development in a highly competitive marketplace. Understanding your strengths, weaknesses, opportunities and threats will help your business adapt to change and achieve its goals more effectively.