How to test a niche on Trendyol

Before launching a new product on Trendyol, it's important to thoroughly test a niche to see its potential and prospects.

Trendyol is the largest online shopping platform in Turkey. Online shopping has become popular among the country's residents and in 2024, Trendyol recorded more than 30 million active online shoppers and 400 thousand sellers.

Let us tell you about 7 methods that will help you test a niche on Trendyol and choose the right product to sell.

1. Researching the competition

The first step is to research the competition in the selected niche on Trendyol. Analyze the products in this niche and evaluate their popularity, prices, customer reviews, and other parameters. This will help you understand what products are already on the market and how you can stand out.

We, at Restatos, gather maximum analytics on more than 20 items of product development on Trendyol. And we are ready to share it with you.

2. Search for popular queries

Use Restatos or Google Analytics tools to search for popular queries and keywords in your chosen niche. This will help you identify relevant topics and products that are in demand, as well as assess the level of competition.

As we can see in the image below - Restatos provides detailed analytics on key queries and product position in it.

3. Testing new products

Start with a few new products on Trendyol and track their sales and reviews. This will help you gauge the demand for your product and its competitiveness.

For example, you have an adorable collection of beach shirts in 5 different colors. After analyzing it, you realize that the item will be popular. But, no one can give you an accurate prediction on the color. You upload a batch to Trendyol - and after a month of sales, you realize which colors are in demand and which ones are left in the remnants.

4. Analyze customer reviews

Analyze customer reviews for products in your chosen niche. This will help you understand their needs, preferences and problems, as well as draw conclusions about the quality of the products presented.

In Restatos analytics, we can show you how many customers have put the product in their favorites, what rating the product has and the average rating for the selected category, and rating growth for the selected period.

5. Testing advertising campaigns

Run advertising campaigns on Trendyol to promote your product and evaluate their effectiveness. Use different types of advertising (e.g., in-app advertising, contextual advertising, retargeting, etc.) to attract attention to your product.

6. Collect statistics

Track statistics on sales, conversions, average check and other performance indicators of your product on Trendyol. This will help you evaluate its success and identify possible problems.

7. Feedback from customers

Don't forget feedback from customers. Communicate with your customers, get their opinion about your product, suggest improvements and monitor the audience's reaction.

In conclusion, I would like to say that niche testing is a great way to assess the demand for your product and its competitiveness on Trendyol. Use different methods of data analysis, track audience reactions and use the results to grow your business. And Restatos will help you easily analyze and choose a truly successful product. Go for great sales!