Top 10 products of the Cosmetics category:

Trendyol has changed the cosmetics market. Today, selling products in this category has become easy and interesting. A consumer can put 10 different brands in the cart in 10 minutes. The cosmetics industry is rapidly developing, and every year new trends appear on the market that shape consumer preferences.

We propose to analyze which products in the category Cosmetics are in the highest demand on the marketplace Trendyol . In this article, we will look at the top 10 products and analyze statistics and expert opinions.

According to the latest data, the cosmetics market in Turkey in 2024 grew by 10% year-on-year. This trend is expected to continue and the market is expected to reach 1.5 billion dollars by 2025. On Trendyol, there is a growing interest in natural and organic cosmetics, as well as products that promise versatility and ease of use.

If we open the homepage of the Restatos analytics service, we can see that the top spots in terms of revenue are occupied by care cosmetics, sun protection and perfumes.

So, what are the products that you can sell on Trendyol in 2024 and make high profits?

Top 10 products in the Cosmetics category

1. Moisturizing creams

Statistic: 20% of total sales.

Trend: Moisturizing the skin remains a priority for shoppers. Fashion dictates having healthy skin and using less aggressive makeup.

How to stand out: Retinol creams for ageing skin or light moisturizing creams based on aloe juice for young girls are now at the peak of popularity.

2. Perfumery

Statistics: 15% of total sales.

Trend: Unique fragrances with a focus on individuality.

How to stand out: Offer your customers a set of miniature perfumes and other cosmetics, like Yves Saint Laurent did.

3. Sunscreen products

Statistics: 15% of total sales.

Trend: UV protection has become an important part of everyday care.

How to stand out: For winter, offer your customers lightweight, tint-free creams that they can use with their foundation.

4. Face masks

Statistic: 10% of total sales.

Trend: Masks with natural ingredients such as clay and plant extracts are in demand.

How to stand out: Masks with funny animal or character images are at the peak of popularity. Customers share their photos on social media and your brand can become more popular without any extra effort.

5. Makeup removers

Statistics: 15% of total sales.

Trend: Products with mild formulas that do not irritate the skin.

How to stand out: Offer customers a large and small volume in one kit - it's convenient for traveling.

6. Foundation creams

Statistic: 10% of total sales.

Trend: Products with a light texture and high SPF are becoming favorites.

How to stand out: Women buy more foundations in the colder seasons than in the summer. A bright new product in convenient packaging can explode your sales.

7. Lipsticks and lip glosses

Statistic: 10% of total sales.

Trend: Saturated shades and matte textures continue to be in vogue.

How to stand out: a set of lipsticks in an on-trend shade will get the attention of the beautiful ladies.

With Restatos, we can see which brands are most popular with Trendyol Marketplace customers and target their marketing strategy.

8. Decorative cosmetics for eyes

Statistics: 10% of total sales.

Trend: Waterproof formulas are becoming a necessity for active users.

How to stand out: A large palette with neon and classic shades will be the star of your product collection.

9. Shampoos and conditioners

Statistic: 8% of total sales.

Trend: Products with natural ingredients, without sulfates and parabens, are becoming increasingly popular.

How to stand out: After a vacation, many girls' hair doesn't feel very healthy. A mask rich in fatty acids will sell well during the fall months.

10. Cosmetic Oils

Statistic: 7% of total sales.

Trend: The versatility of oils makes them popular for skin and hair care.

How to stand out: Coconut or avocado oil in bright, stylish packaging will attract a lot of customers.

Expert's opinion

Yaroslav M., Restatos analyst, notes: “At Trendyol we see a clear shift towards natural and organic products. Consumers are becoming more conscious and choose cosmetics not only by brand, but also by composition. Interest in multifunctional products is also growing - it's convenient for busy people.”

As you can see - the Cosmetics category is very popular on Trendyol, it is second only to the Electronics, Home Goods and Clothing categories.

By the way, we recently wrote how to sell furniture and home goods on Trendyol. You can read it here.

In conclusion, selling cosmetics on the Trendyol platform represents a promising business opportunity, offering high revenue and ease of delivery. The long shelf life and resistance to spoilage make this segment particularly attractive for entrepreneurs.

However, despite all the advantages, it is important to remember to conduct in-depth analytical research on the market and competitors. Using specialized programs will help you gain valuable insights and avoid potential financial losses. In a competitive environment, such preparation will be the key to a successful strategy and stable growth of your business on Trendyol.