Underwear

Selling underwear on Trendyol, as well as clothing in general, is a highly competitive niche on marketplaces. There are hundreds of sellers offering similar products, often with the same suppliers. If you're planning on selling lingerie on marketplaces, we'll walk you through the keys to successful sales.

Underwear includes various items (pajamas, swimsuits, briefs, sets and even socks), and we recommend evaluating each specific item rather than the entire category to get more detailed and accurate data.

To avoid confusion, let's turn to analytics. Let's take statistics from the Restatos service.

First, let's examine the global category - women's clothing on Trendyol, and see where lingerie ranks in terms of revenue. As we can see below - lingerie is in the top 10.

Next, let's take a look at 2 popular categories on Trendyol: lingerie sets and pajamas. You can see that the revenue is pretty impressive, but the success rate of sellers doesn't look good. This is probably due to some of the difficulties that sellers have in choosing this niche.

We propose to talk about the advantages and disadvantages of this niche.

To the advantages we will include the following:

1. High demand for underwear. These items are an integral part of the closet and are always in demand. Expensive lace sets are bought for special occasions or as a gift, while cotton pajamas are used on an everyday basis. Therefore, it is important to have a variety of models for every budget.

2. Underwear does not depend on seasonality. Unlike outdoor goods, which are in demand mostly in the summer, underwear is in constant demand. However, before the holidays, there is an increase in sales: men can give their loved ones beautiful sets, and mothers can buy socks for their children.

3. High markups. In the field of underwear, high markups prevail, reaching 100% or more. This is especially characteristic of elite brands, where prices are formed not only on the basis of quality, but also the name of the brand. However, even when selling ordinary models without a famous brand you can get a good markup. The main thing is to set prices close to the median price - people like to make favorable purchases.

Let's use the Restatos service and look at the median price in the women's bras category - 449 TL. Pay attention to the top products on the Trendyol page - they are all in the range of this price.

Disadvantages include:

1. The goods are non-returnable and it may be more difficult for customers to decide to buy. For the seller, this can be noted as an advantage as there will be no problems with returns, but customers don't want to take the risk.

2. Different target category - within a niche there are many items that can be sold. Start with a basic assortment - lingerie sets, stockings, bodysuits, combinations, corrective lingerie, briefs and bras. Be sure to offer all sizes to please the owners of lush shapes. Later, you can expand the range by adding men's and children's underwear, holiday sets. It is also a good idea to include in the sale of swimwear, home robes and pajamas. Watch the demand and emphasize the most popular models.

It is easy and simple to collect any statistical data on the selected product niche with the help of Restatos service. Analytics on more than 30 indicators, specific time period, analysis by brands and much more.

3. High competition. Like other clothing categories - underwear is a niche with a lot of competitors. To stand out you will need to invest in a quality product card and promotion.

To stand out on the marketplace, follow Trendyol's golden rule: a beautiful product card and the right keywords are half the battle.

How to properly design a product card in any category - read in our material.

On the Restatos site you can not only research the keywords in which a product was sold, but also see how the description of the product has changed, and compare the presence of keywords with the increase or decrease in sales. In the image below, we can see what keywords were used for a woman's bra.

In order to attract potential customers, it is essential that the product card meets their expectations. Therefore, after deciding who and what you will sell to, you need to create a strong unique selling proposition that will highlight your product and help the customer solve their problems.

1. Specificity and focus on the customer: It is important to clearly define for whom the items you are selling are intended: moms on maternity leave, ladies in age or young active girls. based on this will occur all further marketing of your company.

2. Uniqueness: we realize that your product may not be unique, but who prevents you from making it so? The property of the product or service that competitors do not have, for example, models for plus-size women, individual selection of models from a stylist or gifts for purchase.

3. Positive emotions: a product should always bring positive emotions. The customer wants to receive a quality product and a sense of value.

Selling lingerie on Trendyol provides excellent opportunities for both those entering the marketplace for the first time and for expanding an existing business. However, success requires attention to quality analysis, effective promotion, customer service, and maintaining a high level of competitiveness. Investing in business development on this platform can bring significant results and increase your store's profits.