Selling vitamins and supplements on the Trendyol platform:

Recent years, interest in healthy lifestyles and preventive medicine has increased markedly in many countries, and Turkey is no exception. E-commerce platform Trendyol is becoming an important player in the vitamins and dietary supplements market, offering consumers a wide range of health products. The marketplaces are overtaking classic pharmacies and supermarkets in terms of sales, and this is just the beginning.

Trends in the health market in Turkey

Turks are becoming increasingly aware of the importance of maintaining their health. According to studies, more than 60% of the country's population actively monitor their diet and physical activity. In recent years, there has been an increase in the consumption of vitamins and supplements due to the general trend towards a healthy lifestyle. People are looking to boost their immunity, increase their energy levels and improve their overall health.

According to the survey results, 49% of people in Turkey have consumed supplements in the last 3 months. Of these, 57% are women and 41% are men. At the peak of popularity: omega-3, probiotics, ginseng, beta-glucan, black elderberry, quercetin, collagen and lutein, vitamins B12, D and C.

Trendyol's role in selling vitamins and supplements

Trendyol is one of the largest e-commerce platforms in Turkey that offers a wide range of products including vitamins and supplements. The platform provides users with the ability to easily find and compare different products, which makes the shopping process more convenient. With its harmonious interface and easy navigation, Trendyol attracts a large number of shoppers interested in health and well-being.

The platform features both local brands and international manufacturers, allowing consumers to choose from a variety of options. Importantly, Trendyol actively works to ensure the quality of its products by partnering with trusted suppliers. That is, customers ordering vitamins on Trendyol can be assured of their safety.

Popular categories of vitamins and supplements

A variety of vitamin and supplement categories can be found on Trendyol, including:

1. Vitamins for the immune system - especially popular during seasonal illnesses.

2. Supplements to maintain energy - often sought by students and office workers.

3. Products to improve digestion - given the growing interest in healthy eating.

4. Skin and hair supplements - with an emphasis on beauty and self-care.

Each of these categories has its own characteristics and target audience, allowing retailers to effectively customize their marketing strategies.

How to sell vitamins on Trendyol?

Vitamin sales increase in the spring and fall as people start to think more about their health and look for ways to avoid seasonal illnesses. That means thinking about and preparing for sales in the summer and winter. Believe me, sometimes it takes months to prepare for sales on Trendyol.

There are hundreds of brands on the marketplace, but the main sales remain with the market leaders. With the help of Restatos, let's take a look at them:

Let's take a look at the top 10 products in the Vitamins and Multivitamins category:

How Turkish people choose vitamins and supplements?

Turkish consumers show a high degree of awareness about the composition of products and their potential benefits. Before making a purchase, many look at other users' reviews and product ratings. This creates additional opportunities for brands, which can use customer feedback to increase trust in their products.

Of course, consumers pay attention to the cost of vitamins. According to most Trendyol customers, vitamins can't be too cheap, but they shouldn't be too expensive either. People often choose sets, or buy vitamins in double amounts.

Let's turn to Restatos - the average price of vitamins and active supplements is almost 444 lira, which means that most consumers will want to buy a product between 300 and 550 lira. Focus on this value when pricing your store.

In addition, social media play an important role in shaping health opinions. Influencers and bloggers often share their recommendations on choosing vitamins and supplements, which significantly influences consumer preferences.

The sale of vitamins and supplements on the Trendyol platform reflects the general trend of health consciousness among the Turkish population. With the growing interest in healthy lifestyles, the platform is becoming an important tool for consumers looking to improve their health. The future of the vitamins and supplements market in Turkey looks promising, with opportunities for further growth and expansion of the product range.