How Turkish sellers can sell in Wildberries in 2025:

Russia has become an attractive market for foreign entrepreneurs in recent years. Turkish sellers, known for their quality textiles, clothing, accessories and household goods, are eager to enter the Russian market to broaden their horizons. But the road to successful sales on Wildberries, Russia's largest marketplace, is not as easy as it seems. What awaits Turkish sellers in 2025? What features, challenges and nuances should be taken into account? Let's get to the heart of the matter.

Why Wildberries?

Wildberries is the leader among marketplaces in Russia with more than 500 thousand active sellers and millions of daily purchases. The platform attracts Turkish entrepreneurs with its scale, rapid growth and active demand for foreign goods, especially clothing, footwear and textiles.

Russians love Turkish goods: According to the analysis for 2024, imports of goods from Turkey increased by 12 percent, and Wildberries played a key role in the sale of these products. However, the road to this platform requires serious preparation and know-how.

Challenges to Entering Wildberries

In 2025, Turkish entrepreneurs who want to sell products to Wildberries will face a series of legal and operational requirements. Although these requirements require time and effort, it is possible to achieve success with the right preparation. Below you can find the key points to be considered in this process.

1. Establishing Legal Status in Russia

In order to sell in Wildberries, a Turkish entrepreneur must first establish his legal status:

- Register as an individual entrepreneur (IP) in Russia or establish a Russian company. This is a mandatory step to gain access to the platform.

- Obtaining a work permit. Foreign citizens need to prepare the necessary documents through the migration office for a work permit.

Without legal status, it is not possible to:

- Pay taxes that Wildberries automatically deducts from sellers.

- Withdraw income from the platform to your account.

2. Taxes and Accounting

As a seller operating in Russia, you are obliged to file regular tax reporting.

For this:

- You need to choose a tax system (usually USN - Simplified Tax System is preferred).

- You must keep accounting records or hire an accountant.

- You have to pay tax on income (can range from 6-15%).

An important warning: Failure to pay taxes or reporting errors may result in your Wildberries account being blocked.

3. Mandatory Product Marking (Marking)

As of 2025, Wildberries has very strict rules on mandatory product marking. All products offered for sale must be legally correctly marked. This applies in particular to the following product categories:

- Clothing.

- Footwear.

- Textile products.

You need to mark your products through Russia's Chesniy Znak system. To do this:

- Register in the system.

- Get unique marking codes for each product.

- Stick these labels on the product packaging.

Attention: Unmarked products are not accepted at the Wildberries warehouse.

4. Learning to Use Wildberries Vendor Panel

To sell in Wildberries, you should learn to work on the seller panel (personal seller account). This panel is the basic tool where all business processes are managed:

- Adding product cards.

- Managing prices and discounts.

- Tracking orders.

Language issue: The merchant panel is available in both English and Russian. However, some information and descriptions are still only available in Russian, or the translations may not be fully understandable. This can sometimes lead to misunderstandings and errors. Solution:

- You can work with an assistant who speaks English or Russian.

- You can enlist the support of an agency specializing in wildberries.

Despite these minor difficulties, once you learn how to use the dashboard, the whole process will be much easier to manage.

Choosing the Right Product for Sales in Wildberries

Starting with product categories that are popular with Russian buyers will increase your chances of success. In particular:

- Textiles (bed linen, towels).

- Clothing (children's clothing is in high demand).

- Home accessories (decorative items).

Advice for Beginners:

Choose products without complex variations such as color or size. This minimizes confusion in warehouse processes and return issues.

Outsourcing and Partnerships: Ways to Simplify the Process

For those who do not want to deal with documentation, accounting and logistics, there are two alternative ways:

1. Working with Fulfillment Companies

These companies undertake the following tasks on your behalf:

- Storage of products;

- Packing of orders;

- Shipping the products to customers.

You just manage the sales and collect your profits.

2. Working with Intermediary Agencies

If you don't want to open an IP or deal with technical details, you can outsource the whole process to an agency. Agencies:

- Create registrations on their own behalf;

- Create and manage product cards;

- Pay taxes and take care of logistics.

In return, agencies receive a commission of 20-30% of your profit. This is an ideal option for those who want to focus on production and procurement processes.

Conclusion: Is Working With Wildberries Worth It?

For Turkish sellers, entering Wildberries in 2025 requires time, effort and investment. However, when this process is managed correctly, the Russian market offers a great opportunity for Turkish products.

Russia stands out with its high demand for quality Turkish products. Of course, it may take time to prepare documents, learn the rules and establish logistics infrastructure. But in the long run, all these efforts will pay off.

Remember: Success on Wildberries is not only about selling the right products, but also about working within the rules of the platform. Are you ready for these challenges? Then take action!