Get ready to go on Trendyol

Trendyol is one of the largest online stores in Turkey that offers a wide range of products from different categories. As experts state, you can sell almost everything on Trendyol, but there are categories that are most popular with customers.

How do we know this? Simple. The clear analytics from Restatos shows all product categories, analyzes sellers' profits and customer demand.

So, among the best-selling categories on Trendyol are electronics, home goods, cosmetics, women's clothing and shoes, and home appliances. Let's find out why these particular categories of products are in high demand on Trendyol and which category is right for you to start or grow your business.

By the way, our CEO wrote a whole article about how easy it is to choose a product to sell on Trendyol.

Electronics, including laptops and mobile phones, are one of the most popular categories among consumers in today's world. Although the electronic goods category is a risky one for consumers when shopping online, they are among the top sellers on Trendyol. Apart from laptops and phones, this category includes TVs, desktops and headphones. Also included in this category are products used for entertainment purposes such as tablets, gaming consoles and photography equipment.

Trendyol features both popular global brands and smaller manufacturers, making the selection of products more diverse and accessible to a wider audience.

Home goods are also in great demand on Trendyol. The trend for cosiness and beautiful interiors is easy to implement today with the help of online shopping. Therefore, shopping for interior items, furniture, crockery, textiles and other home goods is becoming an integral part of everyday life. Trendyol offers a wide range of home goods in different styles and price categories, which makes realising a picture from Pinterest a little closer.

Cosmetics is another popular product category on Trendyol. In today's world, self-care comes first, so the demand for beauty products is constantly growing. Trendyol offers a wide range of budget-friendly products, which can be a great opportunity to make money. If you decide to sell cosmetics on Trendyol, it is worth taking care of the packaging as this category is categorised as fragile.

Packaging is a significant part of a seller's image on Trendyol. To find out how to deliver your favourite products to your favourite customer in the best possible way, read here.

Clothing and footwear is a hugely popular product category on Trendyol. There are various subcategories such as women's clothing, men's clothing, accessories and jewelry, shoes and bags, and children's clothing. You can increase your sales by accessorizing your customers and offering cross shopping. There are both opportunities and great risks in this niche. Fashion trends change quickly and there is a risk of being left with a batch of unwanted goods on your hands. But, there is also an opportunity to earn a decent income, Trendyol customers, especially women, tend to be in trend, follow the latest fashion and buy stylish things.

Trendyol has an interesting detail about the best-selling brands: While the best-selling categories on Trendyol remain the same for a long time, the best-selling brands can change constantly. For example, in the women's clothing category, lingerie brand Penti was at the peak of popularity for a long time, but for the past month they've been losing ground to another major manufacturer, Suwen.

Household appliances are also popular on Trendyol. Modern technology makes people's daily lives more comfortable and convenient, so the demand for consumer electronics is constantly growing. Detailed descriptions, photos and user reviews of these products make it easy for your customer to choose. Your products will stand out even more if you can offer your customers discounts and special offers, as well as attractive prices.

As you can see in Restatos' analytics report for the Home Appliances category - coffee makers and vacuum cleaners are what people buy regardless of season or fashion. Perhaps here is your golden ticket to sales?

In order for the products you are going to list on Trendyol to sell well, it's not enough to just list them on the site. You need quality analytics, competitor metrics, and other important features. If you want to get everything quickly and in one place, Restatos can help you.