Product card design on Trendyol

Creating a product card on Trendyol is an important step in online selling. A well-designed product card makes you stand out from other sellers on the marketplace. Trendyol increases its rating, which leads to more views and attracts more attention from buyers. This in turn helps to increase sales on Trendyol.

Where should you start? Let's go through the process of designing a product card on Trendyol from A to Z.

Choose the right category.

If you've decided to become a seller on Trendyol, the first thing to think about is the category in which you'll be selling your product. If your product fits into more than one section, it is recommended that you choose a category with higher traffic. You can check this manually by the number of similar products in the category or use analytics programs like Restatos. Such programs will give you a complete picture of the number of competitors in your category, the prices of goods, the dynamics of supply and demand.

For example, you have decided to sell a kitchen faucet. It's in the category faucets, but there is a broader category - kitchen plumbing, or a global category - plumbing. Also kitchen faucet can be searched by the query home goods or just faucet. In this situation you should analyze - which category is more popular, see where your main competitors enter. Wrong or too narrow choice of category can lead to poor sales on the marketplace.

Product photos.

The first thing a buyer looks for when searching for products on Trendyol is photos. They should be high quality, clear, show the product from all sides and from different angles. It is better to use several photos so that the buyer can see the product in as much detail as possible.

We wrote more about how to create good product photos here

Product Description.

It is important to write a detailed description of the product, including its features, benefits, uses. Describe sizes, materials, colors, functional features and everything that can be useful to the buyer. Do not forget about SEO-optimization of the product card. Use keywords in your product title, description and features to make your product easier to find in search engines. Easy and fast SEO for Trendyol can be done with Restatos. The program will analyze your product and select keywords that will make it easier for customers to find your product.

Prices and discounts.

In order for your product to be bought on Trendyol, you need to set a competitive price. Analyze your competitors' prices, your price should be slightly lower. In the beginning, some sellers have small profits, but they win the attention of customers, get good reviews. Accordingly, the card rises to the first positions in the search, sales increase. Then you can change the price or make a special offer for customers.

Plan your prices on Trendyol for the year ahead. Marketplaces are constantly running promotions that you should participate in. The most famous one is Black Friday.

Reviews and Rating.

You should respond promptly to feedback and questions from your buyers. Marketplaces reward responsive sellers by raising their ranking on Trendyol. Deal with negative reviews, not just unsubscribe from buyers. A customer complains about the packaging of an item - revise the shipping system and make sure to write to the disgruntled customer about it. He will appreciate it.

Shipping.

Provide shipping information. Customers want to know how soon they can receive their order. Do not violate delivery times, this can result in negative customer feedback and penalties from Trendyol.

Updating information.

It is important to regularly update the information on the product card - prices, availability, description. This will help to avoid misunderstandings with buyers.

Mobile version.

Keep in mind that many customers shop via mobile devices, so make sure your product card displays correctly on all devices.

One of our clients approached Restatos with the issue of low sales on Trendyol. He had made a high-quality product card, worked on SEO, set up logistics, but sales were only decreasing. Then, we offered him to open the product card on his smartphone screen. It turned out that the image for the mobile version of the marketplace was small, and buyers had to zoom in, they swiped the card as inconvenient. We optimized the image presentation, and sales increased by 15%.

Analytics.

Keep an eye on your product card analytics - how many views, clicks, conversions. This will help you understand what's working well and what needs improvement. Keeping track of all the analytics on Trendyol is easy when everything is collected in one place, like we have at Restatos. Sign up on our site, and sell more on marketplaces tomorrow.

A well-designed product card is the key to successful sales on the marketplace. Follow these tips and you will see results in the form of increased sales on Trendyol.