Seller Rating on Trendyol:

If you want to increase your sales on the Trendyol platform, it is important to understand how the seller rating system works. Let's understand together how you can increase your ranking and what factors influence it.

What is Trendyol Seller Rating?

When you sign up on Trendyol - you will learn a lot of new information about the world of e-commerce, such as the rules of the platform, seller's commission, product card design and, of course, seller rating.

The seller rating on Trendyol is a point system that shows how well your store is performing. It is calculated based on a variety of indicators such as:

- Quality of goods;

- Delivery time;

- Level of customer service.

This rating affects the visibility of your store in the app and can be a deciding factor for customers when choosing where to make a purchase.

How is a seller's rating determined?

The rating is based on a variety of criteria including:

- Unavailability of product delivery

- Speed of processing returns

- Delivery time

- Quality of packaging

- Frequency of customer complaints

- Speed of answering questions

It is important to note that sales performance is measured over the last 21 days for returns and over the last 7 days for other metrics.

Why is Trendyol's seller rating important?

- Customer satisfaction: A high rating promotes customer satisfaction and improves brand image.

- Consumer Confidence: The higher the rating, the more confidence customers have in your store.

- Influence on buying behavior: A rating influences customers' buying decisions by creating confidence.

- Increased visibility: A high rating makes your store more visible in notifications, newsletters and the Buybox app.

Factors that affect a seller's ranking

Here are a few key elements that can help you improve your ranking:

1. Delivery time: Customers want to receive their orders as quickly as possible. The faster you deliver the product, the more likely you are to get positive feedback and repeat purchases.

2. Returns: Customers can return items within 15 days without explanation. A high rate of returns negatively affects your rating.

How to reduce returns - read our article.

3. Product ratings: The ratings that customers give to your products also affect your overall rating. Try to provide quality products and excellent service to get high ratings from customers.

What do the colors of the Trendyol seller rating mean?

At Trendyol, seller ratings are listed in 5 different colors. They come in dark green, light green, yellow, orange, and red. The range of scores that the colors represent is as follows:

Dark green: outstandingly successful (9.0 - 10)

Light green: successful (8.5 - 9.0)

Yellow: expected improvement (8.0 - 8.5)

Orange: What to look out for (7.0 - 8.0)

Red: Risky ( 7.0 and below)

How to improve a low seller rating?

A low seller rating can have a significant impact on sales and reputation. The good news is that it can be improved!

If you have a low rating on Trendyol, here are a few steps to help improve it:

The first thing to look for is accurate product descriptions. Clear and truthful descriptions help customers better understand what they're buying and match their expectations. This reduces the number of returns and negative reviews.

The next step is quality images. Photos should show all the details of the product so that customers can appreciate its appearance and quality.

Regular stock checks are equally important. Make sure items are always in stock to avoid shipping delays that can frustrate customers.

Pay attention to the packaging. Goods should be packed securely to avoid damage during transportation.

How to properly pack goods so that the customer gets joy and not disappointment - read here.

It is also worth paying attention to the speed of shipment. Fast shipment of orders increases customer satisfaction and loyalty.

Finally, quick customer feedback plays a key role. Prompt answers to questions help create a positive image and build trust.

How does Trendyol calculate seller score?

In order to calculate seller scores, you need to collect enough data. To determine the rating, a minimum of 5 orders must have been delivered and at least 15 days must have passed since the first order.

The period during which orders are taken into account is from 7 to 97 days. Thus, the seller's rating is formed the following week 7 days after the fulfillment of the order.

To achieve a high seller ranking on Trendyol, it is important to start by choosing a successful category and becoming an expert in it. This can be done with the help of specialized analytics programs such as Restatos. A deep understanding of the market and customer needs will allow you to offer in-demand products. Choosing the right product that meets customer expectations contributes to increased sales and positive feedback. Consequently, focusing on quality and professionalism in your chosen niche is the key to high rankings and a successful business.

We wish you the best of luck with your sales on Trendyol!