Selling shoes on Trendyol

Footwear is a high-demand product characterized by the absence of significant fluctuations in seasonality. But as high as the demand is, so is the competition.

In 2024, the revenue of the footwear market in Turkey is estimated to reach USD 6.35 billion. The market is projected to grow at an average annual growth rate of 4.14% during 2024-2028.

On average, Turkish residents purchase 3-4 pairs of shoes per year, but this can increase to 5 pairs per year for younger children. This is a promising direction on Trendyol, which requires proper formation of the assortment and preliminary calculation of the niche and competitors. Let's look at the specifics of selling shoes on Trendyol.

Sneakers or shoes - what to sell on Trendyol?

If we look at the general category “Shoes”, it is very broad. When trading on the marketplace, you should not try to sell all types of shoes. It is worth researching the audience, for example, women are 3 times more likely to buy shoes than men. You can start with a narrow segment, after expanding the audience and sales, increase the range.

Shoes are not limited to the classic division into “women's” and “men's”, hundreds of classifications and types are available:

- casual and sports

- professional (e.g., dancing shoes)

- winter and summer (it is worth planning in advance calendar discounts for shoes out of season)

- home (here too there are many types, ranging from slippers to home boots)

- evening and wedding shoes

- children's shoes

Selecting shoes for sale on Trendyol, it makes sense to do a manual search of the marketplace. For example, the search for "Kadın Topuklu Ayakkabı" yields more than 100,000 items, while the search for "Kadın Loafer" yields only 10,000 items. It turns out that heeled shoes are a more popular category on Trendyol, but also more competitive.

We recommend leveraging the power of services to automate the search for unfilled niches, competitive research, product and margin evaluation, such as Restatos.

Trends or classics?

Shoes can't spoil, but they can go out of style quickly. If a seller on Trendyol decides to sell hot trends instead of classics, he may suffer losses after the season is over. The old collection will have to be sold at huge discounts to get back at least the cost price of the shoes. On the other hand, it is possible to sell trendy shoes well and make money on Trendyol. Perhaps you should find a “golden mean” - sell a classic collection of shoes, adding 2-3 models of bright trends. Then the risk of monetary loss will not be so great.

Sourcing

Turkey's footwear industry is booming in 2023-2024, with a focus on making quality leather and a growing demand for young brands.

In the Turkish market, a seller can find a rising company with products of decent quality but at an affordable price. It is worth analyzing the brands that are already available on Trendyol and assessing the interest of buyers in the products of both well-known and little-known manufacturers. It is advantageous to cooperate directly with factories - they offer the lowest prices among suppliers. It also makes sense to turn to old trusted suppliers, such as 1688.com and alibaba.com.

Designing product cards

When you have analyzed the category, it is worth making the product on Trendyol as attractive as possible for buyers. Disclosing the features of the shoes and their appearance not only increases the number of orders, but also reduces the risk of returns. You can take photos yourself, but it is better to order professional images, which will save your time and allow you to get a better product card on Trendyol.

We recommend creating 2-3 variants of card design for further testing.

We've created a special guide "How to make selling photos on Trendyol". You can read it here

Upload at least 4-5 photos of shoes from different angles, use colorful infographics, create a stylish video - and success is assured. Don't forget about keywords for SEO promotion (Restatos will help you with that) and don't be lazy to fill in all the fields with characteristics.

1,2,3...Sales!

So, you've started selling the perfect leopard shoes on Trendyol. Now is not the time to relax!

1. Keep an eye on the leftovers: customers don't like to wait and would rather find another seller than a long delivery.

2. Monitor prices so that you can adjust prices in time to reflect market trends.

3. Participate in promotions: temporary price reductions increase sales and help you attract more new customers.

4. Do not forget to answer questions and reviews: over 70% of users do not technical characteristics of shoes, it is easier for them to ask a question or read a review of another customer. “What material are the insoles made of?”, “Are the sneakers breathable?”, “Will the shoes fit a size 8?” - the seller will have to face a large number of questions that need to be processed quickly.

Selling shoes on Trendyol can be a profitable business if you have the right approach to selecting products, preparing them for sale, promoting them and working with customers. It is important to follow trends in the fashion industry, pay attention to quality service and strive for customer satisfaction.