Children's toys

Let's discuss another popular category of goods on Trendyol - children's toys. This is a product that is always in demand as the demand is stable throughout the year. In Turkey, the revenue in the children's toys market will reach USD 148 million in 2024 and is projected to grow at a CAGR of 0.29% (CAGR 2024-2028).

The main target group for toys on Trendyol are parents of children who want these toys. They are mostly moms, for whom the most important thing is safety and eco-friendly products for children. And dads, for whom cost and fast delivery are important. It turns out that we will sell our toys to adults. Based on this hypothesis, we will build the following recommendations.

Demand and seasonality of toy sales

Toys cannot go bad and are not subject to such strong seasonality like swimsuits and winter boots. However, there are certain peaks of demand when sales double or more. In Turkey, these are spread throughout the year - this is due to holidays such as New Year's Eve, National Independence and Children's Day in Turkey, Ramadan and Eid al-Adha. During these periods, the seller must be prepared for an increase in demand for Trendyol.

During peak demand, marketplace logistics services may be overloaded, resulting in delays in delivery and, as a consequence, customer dissatisfaction and negative feedback. Often, toys are such goods that are needed at the last moment. In this case, some of the goods can be transferred to express delivery.

People often order toys as gifts. If it is possible to make a beautiful gift wrapping with the company logo - it will increase sales on Trendyol and bring positive feedback.

Read about how to package items so they don't upset your customers here

Analyzing demand and competitors

Let's talk about the least favorite thing for sellers on Trendyol - competition . In the toy niche, unfortunately, it is very high. In order not to burn out at the start, you need to start by analyzing.

To begin with, you should clearly define the goods that you want to trade. Each of them will need to be analyzed separately: demand, prices and competition will be different.

You can do the analysis manually, spending a lot of time studying the products on Trendyol, or you can use analytics programs such as Restatos.

As we can see below, the top sellers in the educational toys category can generate more than 2,000,000 liras in revenue.

How to choose a supplier

The toys category on Trendyol has many of the same products - often the sellers have the same suppliers. It takes a lot of effort to stand out among them.

In the images below, you can see that the sellers are selling a product in the same category - it's a pop-it, a toy that has been popular for years. But in the first card the seller showed all the advantages of the product, its flexibility and possibilities, while the second seller on trendyol did not do so.

The main country where Turkey purchases toys is China. However, in the coming years it is planned to further reduce purchases and, if possible, to sell domestically produced toys to the population.

Restatos expert tip: If you plan to sell toys depicting characters such as “Puppy Patrol” or “Masha and the Bear”, make sure your supplier has a valid license from the rights holder. Copyright holder companies often monitor marketplaces for infringers and sue them.

Costs and unit economics

When you have decided to sell toys on Trendyol, calculate your costs and unit economics. Such a calculation is necessary to determine the correct price for the goods and to predict the profit from trade.

So that the store did not go into a minus, it is important to take into account absolutely all items of expenditure. You can find detailed instructions on unit economics for Trendyol in our next articles.

Here is exactly where you will have to spend your money:

- the cost of raw materials or the purchase of the finished product;

- Trendyol commissions;

- logistics and packaging costs;

- promotion on Trendyol (promotions, advertising, SEO);

- unforeseen expenses (fines, losses, returns, etc.).

Advertising and promotion of toys on Trendyol

Due to the high competition, advertising, ranking and product card positioning on Trendyol are important for successful toy sales on Trendyol.

What a seller will need:

- Internal advertising of the marketplace (to assign a relevant bid for advertising, you can also use Restatos);

- SEO-promotion;

- Advertising outside the marketplace (bloggers, social networks, YouTube);

- Participation in promotions and events of the site (sales on “black” Friday can cover a bad season).

In addition to advertising, it's important to work on the quality of the card. We wrote about how to create a really good card here.

Fashion for children's toys

In 2024, the Turkish baby and toddler toys market is experiencing an increasing demand for educational and interactive toys, reflecting the strong focus on early childhood development in the country.

Like women's shoes, fashion for children's toys is constantly changing. Pop-it exploded the market in the spring of 2021, followed by Huggy Wuggy in 2022, plush goose pillow came in 2023, and is slowly losing ground to long body cat and Capybara in 2024.

We'll tell you the popular toy categories on Trendyol in 2024:

Educational Toys

These are becoming more popular on Trendyol every year and remain a reliable gift choice for kids. Parents prefer toys that promote the development of logic, creative thinking and fine motor skills in children, such as constructors, puzzles, plasticine molding sets and a variety of board games.

Interactive toys

Modern robots can tell stories, sing songs, and children are happy to control them with colorful buttons. Interactive pets are also popular.

Soft toys

This category will always be in demand. Each of us had a cute little teddy bear or bunny, and we want to give such a toy to our children. But, it is worth keeping in mind that soft toys are more influenced by fashion and trends. Handmade toys, sleep toys, newborn crib decorations and many more are also popular.

If you want to make selling toys on Trendyol a profitable business, it is worthwhile to properly approach the organization of sales and use effective promotion methods. Follow our advice, use Restatos and luck will be on your side.