Sales on marketplaces

With the development of internet technology, e-com has become an integral part of modern business. One of the popular ways to sell goods online is through the use of marketplaces - such as Trendyol.

Online shopping has become popular among the people of Turkey, and in 2024, Trendyol has more than 30 million active online shoppers and 400,000 sellers.

We will talk about the pros and cons of selling products on marketplaces and try to prove to you that Trendyol is a million opportunities for sellers around the world.

Pros of selling on Trendyol:

1. Broad Audience. Marketplaces bring together a large number of buyers, which allows you to reach a wide audience and increase the sales of your products on Trendyol. In order to choose the right niche, you should turn to analytics programs such as Restatos. With its help, you will quickly, and most importantly qualitatively analyze the market and choose a suitable niche.

2. Ease of use. You only need to register on the platform, upload information about products and start selling, which gives everyone the opportunity to become a seller on Trendyol.

3. Marketing and advertising. Trendyol provides tools to promote products, which helps to attract more customers and increase brand awareness. The marketplace also “takes care” of good sellers, monitors reviews and promotes the best ones.

4. Free store creation. Unlike creating your own website, long development time and paying web designers, registration and seller support on Trendyol is free.

5. Logistics. Trendyol provides logistics services, its own courier service facilitates the process of delivery of goods to buyers.

Disadvantages of selling on marketplaces:

1. Competition. The first thing to keep in mind when selling on Trendyol, the marketplace has high competition among sellers who offer the same product as yours or similar.

2. Commissions and fees. Marketplaces charge commissions on sales, which is worth factoring into the cost of goods for the end buyer.

3. Limitations in brand management. On Trendyol, sellers must follow the platform's rules and are somewhat limited in their ability to manage their brand.

4. Unified interface style. This may seem like a disadvantage to some, as the Trendyol platform is unified and there is no opportunity to stand out with the help of design, as for example, creating your own website. But, there is always an opportunity to experiment with the design of the product card.

How to create a beautiful product card and wow all the customers, read in our guide

Selling goods on Trendyol has both pros and cons. Successful trading requires choosing the right niche, considering the convenience of customers, investing in marketing and advertising, and setting up logistics and delivery.

Selling on Trendyol is the best solution for your business, but it must be justified by your company's goals and objectives.