Are you ready to sell on Trendyol?

Every year, fewer and fewer people store in offline stores. To keep up with the times, your company needs to maximize its online presence and provide customers with a comfortable way to shop online.

You can consider creating your own online store, but this method is more labor intensive. Instead of investing more money into regular stores, consider investing that budget into promoting your brand on Trendyol.

If you're looking for a way to increase sales and take your business to new heights, e-commerce should be on your radar. By combining a creative brand with modern ecommerce platforms, you can expand your reach, increase your reach, and stay open to the customer 24/7.

In 2024, 20.1% of retail purchases are expected to be made online, and by 2027, this figure will rise to 23%.

Marketplaces not only offer huge opportunities, but also a huge number of competitors. To stand out among the millions of sellers on Trendyol, you need a plan that really works.

Let us help you test your business to see if it's ready to work on Trendyol. We have prepared a checklist of 5 questions that will help you understand how to better enter the marketplaces in Turkey in 2024.

1. Do you have a good business idea?

“I want to sell dresses on Trendyol”, “I ordered a batch of phone cases from China” or “We will sell beige-colored shoes” sounds like a bad business idea. You may be able to make money with it, but it will be extremely difficult to build a successful brand. Your business idea should be based on solving the problems of your target audience.

“A lot of women in Turkey wear Plus-size, but they want to look bright and attractive. There are very few offers for plus-size women on Trendyol, why don't I create a brand with bright summer dresses and sell them from March to October?” - this business idea sounds better. It has a target audience, a strategy and a timeline for implementation.

It is important to imagine your customer on Trendyol, what value proposition you are bringing to them, how and at the expense of what it will be realized and why you will make money on it.

2. How much money are you ready to spend?

When you go on Trendyol, you should realize that sales may follow the next day, or they may follow a month later. You should include in your business model not only the successes but also the failures.

Calculate all the obvious and non-obvious costs. Of the basic ones you should definitely include:

- the cost of purchasing or manufacturing your goods;

- Trendyol commission;

- logistics and packaging costs;

- promotion on Trendyol (promotions, advertising, SEO);

- unforeseen costs (fines, losses, returns, etc.).

3. Not sure? Analyze!

Do not rely on assumptions, but on real numbers and data: take measurements and test hypotheses until you see the results.

There are analytics services that help sellers not only choose a niche for their products or get help in SEO-optimization of ads, but also perform a competitive analysis.

For example, Restatos can help you reach a whole new level of sales on Trendyol.

How to choose a product to go on Trendyol - read this article by our founder and CEO

4. Will your customers remember you?

Of course, high-quality photos, stylish and clear infographics, catchy videos, and descriptions that your customers can understand are important, but you should also pay attention to other aspects of your global branding.

In addition to the quality of the product itself, it's important for the customer to know that the seller “cares”. For example, if you want to give the customer useful information about the product - add an image with a useful infographic to the product card on Trendyol. This can be either a size chart or ways to apply the foot cream.

Pack your product in a sturdy bag or box. If it's a business suit, have it arrive at the customer's door on a hanger, not in a tiny package. First impression is the most important thing!

If you want to encourage repeat purchases and build brand loyalty on Trendyol, it's worth thinking about such simple and pleasant things as a gift with the purchase (it can be a hair rubber band in the tone of a blouse, or chewing gum in the pocket of a raincoat).

One of our customers included a stain remover cloth in the package of a white shirt with a card that said, “If a previous customer accidentally stained this item, you can fix it with the cloth. Shopper loyalty at Trendyol skyrocketed, with customers thanking him for being so thoughtful.

5. How will you interact with your customers?

If you think that advertising on Trendyol will be enough to promote your brand, you are wrong. In addition to classic advertising and selection in search, you should pay attention to external advertising, blogger outreach and social media.

You need to build an effective marketing communications scheme that includes several channels of communication with your target audience.

Think about how you could hear from your customers on Trendyol? Feedback and questions. You should respond to them promptly, make changes to your product card and, sometimes, to the product itself. If 10 of your customers write to you saying that your headphones make bad noises - it sounds like you have to get rid of that batch of headphones. How about placing a unique QR code on your product packaging that allows customers on Trendyol to directly chat with the seller and resolve issues without negative feedback? This idea sounds like a success, doesn't it?

When you decide to sell on Trendyol, you should choose your niche wisely, define your business concept, learn how to apply analytical and marketing tools, don't be afraid to test hypotheses and, sometimes, make mistakes.

Restatos is always ready to help you make the right business decision on Trendyol and make as few mistakes as possible in the world of online trading.