What to sell this summer on Trendyol?

The upcoming summer may ruin hundreds of sellers on Trendyol. Here's how to avoid a decrease in demand and make more money in summer than at other times of the year.

During the vacation season, many sellers on Trendyol face sales problems: from May to September, both offline and online processes slow down. For sellers, it's a big deal to make it through the summer without a loss in sales. But by properly preparing for the upcoming period, you can make good money while everyone is getting a tan and enjoying summer picnics.

What to sell on Trendyol in the summer to stay in the plus? Let's take a look at a few really working options.

According to SimilarWeb, Trendyol is the #1 marketplace in Turkey and the 7th most visited website in the country. On average, people spend 7 minutes here, having time to look at 7 pages.

Summer demand items include swimwear, shorts, summer shoes and sunglasses. Cosmetics for the beach, picnic equipment and children's toys are also in the top.

One of the most lucrative niches is summer clothing. For example, according to the Restatos website, more than 19,000 items were sold in the "Plaj Elbisesi" category. The niche brought 13 million liras to sellers on Trendyol.

If we are talking about clothing, it is obvious that this is one of the most marginal categories of goods at any time of year (60-70% of the market). And the number of competitors here is also increasing year by year. We at Restatos have analyzed our clients' summer sales for previous years and found out that it is possible to sell much more diverse goods than just beach dresses and swimsuits.

7 ways to find items to sell in the summer on Trendyol

In order to find items that are profitable to sell in the summer on Trendyol, you can use the following approaches:

1. Analyze sales statistics from the previous year. Examine the sales data for each month of the summer season and determine which items were in the highest demand in each month. Note items that have a sharp drop in demand at the end of the summer. It's easy to do this with special analytics programs like Restatos.

2. Analyze search queries. Research the most popular user queries on search engines like Google. Find out what product categories users are searching for most often and focus on purchasing just those products.

3. Competitor Analysis. Research major competitors on Trendyol and determine what products they offer. If a product is already represented by hundreds of stores, it's better to look for an alternative. Pay attention not only to the number of products, but also to the quality and sales dynamics of the leaders.

4. Customer reviews on the Marketplace. Explore customer reviews of different products on Trendyol. Find out which products are getting positive reviews and which ones are in demand.

5. Social Media Demand Research. Explore user discussions and queries about products on social media. Find out which products are popular with potential buyers and which products are trending with bloggers.

6. Search YouTube for ideas. Browse YouTube videos to find cool business ideas. Not only can you be entertained on YouTube, but you can also get useful information about popular products.

7. Analyze the number of pin saves on Pinterest. Research the number of product saves (pins) on Pinterest. Browse popular pins to see what products are piquing users' interest.

The most important thing in preparing for the hot season is to choose the right niche, analyze the most popular positions that will turn around well and quickly, and bring in millions.

Check out Restatos CEO's article on how to choose a profitable niche.

Top 5 summer sale ideas on Trendyol:

1. Outdoor goods. Bicycles, skateboards, rollerblades, summer sports equipment - all of these will be in demand during the summer season when people want to spend time outdoors and exercise.

2. Home and garden goods. Garden furniture, flower pots, garden tools, barbecues and grills - all these will be in demand in the summer, when people are actively engaged in improving their plot and organizing outdoor barbecues.

3. Leisure electronics. Tablets, e-books, portable speakers, photo and video equipment - all this will help people enjoy summer entertainment and capture bright moments.

4. Goods for outdoor recreation: food containers, travel pillows, barbecue grills, fishing rods and accessories, disposable tableware, tents and sleeping bags, outdoor furniture.

5. Insect repellent. If you have time to get into the right niche - you can earn as much on mosquito sprays as on swimsuits.

Advantages of working with seasonal goods.

- High profitability. Income from seasonal goods is much higher than income from products that are sold evenly throughout the year. Profitability of seasonal goods can range from 25% to 70%, while products sold all year round have a profit margin of about 7%. For example, school uniforms will cost significantly more in the last weeks of August than in mid-September.

- Secondly, the opportunity to make a quick buck. The markup on seasonal goods can reach 400%, which allows you to maximize profits with minimal investment.

- Third, there is an opportunity to make additional sales or increase the average check through additional merchandise. A customer is looking for a swimsuit? Offer to buy him a towel or sunglasses for half the price. Consumers are also willing to spend money in the summer, especially if offered favorable terms and bonuses. Giveaways can stimulate demand and make customers decide to buy right away.

- It is also possible to strengthen sales on marketplaces by providing additional services, for example, organizing urgent delivery. If a customer goes on a mountain hike in 3 days, but the parcel will arrive only in a week - the buyer will find a product with suitable delivery time from your competitors. The ability to deliver goods quickly will create your competitive advantage.

Working on Trendyol at the height of the summer season requires a professional approach. Success requires the ability to analyze data and make bold decisions. However, with the right strategy and tactics, profits from selling seasonal products can significantly exceed those from products in constant demand.