Ksenia S.
71 days agoTop 10 items in the Women's Clothing category on Trendyol:
What to sell in September?
September is the time when summer outfits give way to warmer and more stylish choices. This month, shoppers start looking for pieces that will help them adapt to the changing weather as well as prepare for fall events
Trendyol platform, one of the largest online shopping platforms in Turkey, offers a wide range of women's clothing and we decided to highlight the top 10 products that will be especially in demand in September.
1. Mid-length dresses
Mid-length and lower dresses are a versatile choice for fall. They are great for both casual wear and more formal events. Models with long sleeves and cozy fabrics such as knit or wool will be especially popular. The Women's Dresses category brought its sellers 588,315,339 TL in the last month.
2. Sweaters and cardigans
With the arrival of cold weather, sweaters and cardigans become a necessity. Soft and cozy models with interesting patterns or textures perfectly complement any image. They can be both classic and with fashionable accents, such as voluminous sleeves or asymmetrical cut.
3. High-waisted jeans
High-waisted jeans remain in trend. They perfectly emphasize the figure and can be combined with various tops and sweaters. In September, you should pay attention to models with scuffs or unusual details. Revenue in the Women's Jeans category for the last month amounted to 178,989,497 TL.
4. Outerwear
Fall calls for stylish outerwear. Lightweight jackets, trench coats and raincoats - these are things that must necessarily be in the closet of every woman. Models made of eco-leather or water-repellent materials will be especially relevant. Pay attention to the plugin data below - September is just beginning and sales are soaring.
5. Skirts
Mid-length and maxi skirts remain popular in the fall season. Pleated skirts or models with a flare go well with boots and sweaters, creating a stylish look.
6. Low-heeled shoes
Comfortable shoes are the key to a comfortable day. Low-heeled boots and loafers are perfect for fall walks and work. They can be easily combined with various outfits. By the way, according to Restatos analytics, the average score in the Women's Shoes category is 4.7, which means high popularity among consumers.
7. Accessories
Fall is a time when accessories become especially important. Scarves, hats and gloves not only keep you warm but also add style to your look. Fashionable accents in the form of bright colors or interesting textures will help to stand out. The category has sold 2,053,838 items and has a seller success rate of over 51%. It's possible to succeed in this category!
8. Sportswear
With the increasing interest in healthy lifestyles, sportswear continues to be in demand. Lightweight sweatshirts, leggings and tracksuits are perfect for outdoor activities and sports.
9. Overalls
Overalls are a comfortable and stylish option for a fall closet. They can be both casual and more formal, depending on the fabric and cut. Long-sleeved models are great for September. According to our data, dressy jumpsuits are at the peak of popularity right now. For example, the ESRAHELVACI brand jumpsuit is in 4th place in its category.
10. Long sleeve tops
Long sleeve tops are a closet staple that can be easily combined with a variety of clothing items. Models made of soft cotton or jersey will be ideal for cooler days.
The most developed clusters and organizations in Turkey are Istanbul Textile and Raw Materials Exporters' Association (İTHİB), Bursa Organized Industrial Zone (BOSB), Denizli Textile and Apparel Exporters' Association (DTE), Gaziantep Chamber of Commerce (GTO), and Kahramanmaraş Chamber of Commerce (KMTSO). Famous Turkish fashion designers include Zeynep Tosun, Hüseyin Çağlayan, Gülçin Çengel, and Arzu Kaprol. If you are looking for a clothing supplier, you may find this information useful.
How to sell women's clothing in the fall and not make mistakes?
Selling women's clothing on the Trendyol Marketplace can be a great way to start a business. However, many newbies encounter mistakes that can negatively impact their success. Let's take a look at the basic steps and critical mistakes to avoid.
1. Market Research
Before you start selling on Trendyol, it's important to do your research. Study the current trends, target audience preferences and competitors. Understanding the market will help you choose the right assortment and position your products. You can do this with the help of specialized programs. Take a look at what it looks like with us.
2. High-quality photos
One of the biggest mistakes is using low-quality images. On Trendyol, visual representation of the product is crucial. Use clear, well-lit photos that show the product from different angles. Compare the two images below. Which one do you want to buy more?
3. Detailed product descriptions
Lack of product information can discourage shoppers. Make sure descriptions include fabric composition, sizing and care instructions. The more information you have, the more likely you are to buy.
4. Pricing
Proper pricing is an important aspect of successful sales. Remember that every item in a category has a median price. This is the amount for which a customer is more likely to be willing to make a purchase. Stick to it. Keep an eye out for promotions to attract customers.
5. Order processing and delivery
The speed of order processing and shipping plays a key role in customer satisfaction. Improper logistics can have a negative impact on your reputation. Make sure your delivery partners are reliable.
6. Feedback and reviews
Ignoring feedback is a common mistake made by newbies. Analyze and respond to feedback on a regular basis. This will help to improve the quality of service and increase customer loyalty.
We recently wrote a great article on how to handle reviews - you can read it here.
September is a time of change, when fashion shifts from summer lightweight fabrics to warmer and cozier options. It's important to keep up with current trends and offer your customers items that fit their needs.
With the help of Trendyol and Restatos, you can promptly offer your female customers the latest fashions, and most importantly, make good money.